Four SEO Myths

keyboard with SEO button

One thing about search engine optimization that most people don’t think about is the fact that there’s so much misinformation available online. No matter where you turn, someone is trying to tell you something that’s either flat out wrong or so old that it’s no longer relevant. The really mean people charge others for this misinformation. To help battle that, we have a list of the top SEO myths of 2013 that will help you cut to the heart of the matter and know what you need to concentrate on in order to succeed from relevant and links to great design.

Here are some of the biggest myths about search engine optimization in 2013.

Links are most important.

When SEO first started, links were one of the most important indicators of a website’s importance. Over the years, however, Google and other search engines have started to use many other signals to figure out which web pages should rank in their index and which ones should be first. Links are still really important, but they’re not the be all and end all of SEO efforts.

Quality content isn’t important.

This is another big myth. Webmasters think that they can just put up any content as long as it’s a certain length and has the right keywords embedded in it. This couldn’t be further from the truth. Human readers (and the search engine bots) both want useful content that’s truly unique and has a voice or style as well. Being entertaining or humorous also helps.

Multiple domains are good.

This may have been good in the early days of SEO, but these days it’s not a good idea for a lot of reason. For one, Google and others are going to know you have all the different domains. On top of that, if you’re spreading your effort between multiple websites, none of them are going to get enough attention. It’s a better idea to concentrate on one and build it up to an authority site.

SEO is too hard and expensive.

Many people have been complaining this year that SEO is too hard or expensive. What’s really expensive is not worrying about the search engines and where you rank. You don’t have to pull your hair out or spend a lot of money to get your website ranking better. It does take work, but it’s not possible and is definitely worth the effort.

With so many SEO myths on the internet, it can be hard to know what’s accurate information and what’s something you should ignore. With a little research, however, you’re going to be able to avoid the misinformation and benefit from all the good techniques, tips and methods that are available to anyone who owns a website.

Sheila Kurdinger shops at 001 flower flower as often as she can. She also likes to read funny infographics in her spare time, because they keep her entertained and up to date on a lot of different topics.

Michael Bowen


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