FrogData Hires President of Heiser Automotive Group as National Sales Director

Company continues rapid expansion with the hiring of Chris Dulla, a former auto group president and previous VP of CRM for CDK Global

Long Beach, CAJune 27, 2017 — FrogData continues its rapid expansion with the hiring of Chris Dulla as national sales director. Dulla comes to FrogData with more than 30 years of executive experience at Heiser Automotive Group and CDK Global, respectively.

As the national sales director, Dulla will be responsible for overseeing the entire sales organization and establishing and driving sales for the company’s data analytics platform, FrogData. The solution delivers advanced reporting, business insights, and predictive analytics to help dealers make the right decisions to improve productivity and profitability.

“Chris brings a wealth of knowledge to his position as national sales director. He knows the difficulties dealership managers face through the time he spent leading Heiser Automotive Group, and he also knows the vendor-side challenges through his two decades of leadership roles while at CDK Global,” said Tej Soni, founder of FrogData. “He understands the value of analyzing dealership data and putting the results into practice and can speak from a position of experience and authority. We could not be happier to have him on the team.”

Prior to FrogData, Dulla held the position of president of Heiser Automotive Group, where he took the automotive retail group through a period of unprecedented growth and profitability. Dulla oversaw, developed, and implemented revenue and profit growth strategies for five dealership locations with 320 employees.

Previous to Heiser, Dulla held the position of vice president at ADP Dealer Services (now CDK Global). In this role, he was responsible for driving sales and revenue for the CRM product line, with oversight for product marketing and development. Under his leadership, the revenue in this area grew more than 25 percent. Dulla also acted as vice president of the central region and before that director of sales during his 25-year tenure at the company.

“When the executive team showed me the ins and outs of the FrogData system and the analytics it provides, I had to get involved. This is a game-changer for the industry,” said Dulla. “We look forward to rolling it out and showing dealer managers just how powerful this tool is when determining efficiencies and profitability across their dealer organizations.”

For more information about FrogData, as well as their data offerings, please visit

About FrogData

FrogData Business Analytics Platform delivers advanced reporting, business insights, and predictive analytics to auto dealers, helping them make better decisions to make positive impact on their business. FrogData is based in San Francisco.

Media Contact

Laurie Halter, Laurie@charismacommunications.com503-816-2474

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