General Motors Endorses Digital Air Strike as First Full Service Automotive Social Media and Reputation Management Partner Approved for iMR Turnkey Funds

Scottsdale, AZ—(November 1, 2011)—Digital Air Strike, the nation’s leading automotive social media marketing and reputation management agency, was recently chosen by General Motors (GM) to provide social media marketing and online reputation management to its dealerships across the US. GM's endorsement of Digital Air Strike, the first full service social media and reputation management partner to qualify for GM iMR turnkey vendor status, is further evidence of the growing importance of social media in the automotive industry. Over 4,000 participating dealers across the nation can now access iMR match funds to help cover the cost of Digital Air Strike's industry-leading social media services.


“GM is committed to helping our dealers fully utilize social media marketing and enhance their online reputations. Digital Air Strike plays a key role in helping dealers nationwide in this area, helping drive more business to the dealer and improving the customer buying and ownership experience,” said Bill Taylor, Retail internet strategy manager, General Motors. “Digital Air Strike has extensive direct automotive experience and a track record of providing solutions that help dealers build lasting relationships with their customers.”


"We are delighted to be partnering with General Motors and its forward-thinking automotive dealerships," stated Alexi Venneri, COO of Digital Air Strike. "This partnership illustrates that GM is very aware that consumers are increasingly looking to digital mediums during the automotive buying process. To remain competitive, dealers must engage consumers in online conversations on social networks and review sites."


Digital Air Strike COO Alexi Venneri is an invited speaker on GM's 2011 eSummit ( conference tour, which provides GM dealers nationwide with comprehensive training on digital marketing strategies. Attendance at GM's eSummit conferences is available exclusively to its network of automotive dealers and tour stops this month include Columbus, Los Angeles, Phoenix and San Jose. Any GM dealer who attends Digital Air Strike's seminar at the eSummit is eligible for a free strategic review of their social media activities and online reputation.


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