Hiring an SEO Agency for Your Dealership? Know the 6 Questions to Ask Before Signing on the Dotted Line
Are you thinking about hiring an SEO Agency to help increase your dealership’s online presence? SEO is a great way to do this, but if you’ve never hired and SEO agency before or you’ve had a bad experience in the past, it could be difficult to know exactly what to look for.
Here are the top 6 questions to ask a prospective SEO agency so you can ensure you’re making the best decision possible for your dealership.
1. How does your agency achieve results?
Your SEO Agency should have a structured and detailed list of techniques that they will implement in order to help your dealership’s website increase organic rankings and organic traffic. It is important to know what practices and techniques they will be using so that you are in the loop about what they will be doing. Ask them what kind of links they will be building, what kind of content they will be creating and how they will further optimize your site. These are all important things to know and will ensure that they will not be partaking in any spammy practices, for this can potentially hurt your site in the long run.
2. Will I be able to contact someone at any point throughout my dealership’s campaign?
Make sure the Agency you choose provides you with a direct contact that you can get in touch with any time you have any questions, concerns or want to discuss your website’s strategy and campaign. If your point of contact is hard to reach or unresponsive, you may want to reevaluate your options.
3. Do you have any Case Studies or examples of your agency’s work and the results you have achieved?
A good SEO Agency should have several, if not more, examples of companies who they have helped to increase organic rankings, quality organic traffic, and most importantly, quality leads or conversions on their site. If an Agency can’t show you examples of their work and the results they have achieved for a company, then they definitely aren’t the right agency for your automotive dealership.
4. How does your agency measure results?
You and your SEO Agency should be on the same page regarding how they measure their results and how they are going to demonstrate to you that what they are doing is working. Measurable metrics include your website’s organic rankings, organic traffic to your dealership’s website and qualified internet leads.
5. What kind of reporting will you provide to share these results with me and how often?
Your SEO Agency should report to you on a monthly basis (at least) with information regarding any increases or decreases in rankings, as well as an analytical report including traffic and conversion numbers. In addition, they should explain to you exactly what they did within the last month as well as the next steps they plan to take and any changes they are going to implement in your site’s strategy. Along with results and reporting, it’s important your SEO agency is transparent – they’re willing to fully answer and of your questions and they can always explain how the results they’re generating are parallel to your dealerships business objectives.
6. When can I expect to see results?
It is important to know that SEO takes time and you will not see results overnight, so don’t fall for any guarantees. Typically, a good SEO Agency should be able to deliver results by your third month with them.
Making sure you choose the right SEO Agency for your dealership is an important task and should not be rushed. You want to make sure that there is clear communication about what is expected and that both you and the agency are on the same page. You can never ask too many questions, so the more questions you ask, the better understanding you will have of the different agencies and the work they do.
If you’re considering taking your dealerships’ SEO strategy to a new level, download this complimentary SEO checklist and learn how to improve your dealerships’ organic visibility and crush your local competition.
All the best,
Lauren Sheridan is an SEO Consultant at Stream Companies, a Philadelphia area advertising agency.