HookLogic’s AutoHook Now includes OEM Real-time Rebates and Incentive Offers


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ANN ARBOR, MI- January 30, 2014- HookLogic, a leader in automotive incentives for dealers nationwide, announced today that it has partnered with AIS Rebates, a product of vAuto, to integrate rebates and incentives directly into HookLogic’s AutoHook suite of products.

This new feature combines the latest national and regional Manufacture incentives and rebates into the confirmation form and email – integral parts of the AutoHook Web2Show and Lead2Show – and is an industry exclusive. This solution takes into account all consumer-facing programs offered by the Manufacturers and automatically includes bonus cash and other special programs at the zip code level.

According to Greg Kelly, Business Development Director for AIS Rebates, “incentives and rebates have come to be “expected” by consumers. Manufacturers spend billions annually in rebates and other special offers to attract consumers to purchase their brands. Dealers should consider the various creative channels to communicate these offers to prospects who are considering their products.” Consumers benefit by knowing in real time which rebates and/or incentives are available for their specific vehicles of interest.

HookLogic dealers can now provide a feature that not only continues to build transparency with the customer but, more importantly, keeps valuable, decision-influencing information in front of the new car buyer at critical moments of decision making.

“Throughout the testing period of including incentives and rebates into our suite of products, HookLogic recorded a 17% increase in showroom activity,” notedDavid Metter, president of HookLogic Automotive.

Smart integration of current incentive and rebate information into Web2Show and Lead2Show showed to be an essential feature. The inclusion of AIS Rebates allows HookLogic’s AutoHook the ability to present incentive and rebate information to consumers at a very influential time of the vehicle shopping process.



About HookLogic:

HookLogic, the global leader in commerce search advertising, enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. Network partners and advertisers including Expedia, Target, Dealer.com, Chrysler, Intel, Kia, Newegg and Rakuten Shopping use HookLogic to increase sales and monetize site traffic with industry-leading solutions such as Retail Search Exchange, TravelAds, and AutoHook. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK.

About AIS Rebates:

AIS Rebates is a product of vAuto, Inc. which is a subsidiary of AutoTrader Group, which includes AutoTrader.com®, Kelley Blue Book®, vAuto®, HomeNet Automotive®, AIS RebatesTM , Genius Labs® and HaystakTM. AutoTrader Group is a subsidiary of Cox Enterprises. For more information, please visit www.autotradergroup.com. For more information about AIS Rebates please visit www.aisrebates.com

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Michael Bowen

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