How Geo-Targeted Content Can Help Your Dealership Crush Your Local Competition
In the world of SEO, there are literally hundreds of factors that can positively impact your dealership’s visibility in SERP (Search Engine Results Page). However, there is none more important…more effective…more crucial to helping you outrank your local competition than geo-targeted content.
What is Geo-Targeted Content?
Geo-targeting content is the practice of crafting and delivering high-quality content to a website based on a user’s geographical location. So how do you distinguish between geo-targeted content and non-geo-targeted? Well, a blog entitled “Top 3 Car Washes in Philadelphia” is a good example of geo-targeted content, while “Five Things You Should have in Your Car in Case of an Emergency” would not be considered geo-targeted.
Why is Geo-Targeted Content So Important?
Each month approximately 3 billion search queries contain local oriented terms, while 70% of all online searchers use local search to find a brick and mortar business. With those kinds of numbers, your dealership needs make sure they are making every effort to be a part of local search trends.
How Can My Dealership Make Geo-Targeting a Reality?
First, create a Google Place/Google+ local page for your dealership, and verify both your website and your local business address.
Google prioritizes these businesses and places them in prominent positions on desktop, and what is becoming even more important—mobile search results.
However, Google+ isn’t the only game in town, and it is vital that your NAP (Name, Address, Phone Number) is consistent across all local citations that present your dealership online. I cannot stress how important it is to make sure you have your local citations NAP buttoned-up. The last thing you want to happen is a potential customer try and call your dealership and get the wrong number or even an old, phone number by mistake.
What Type of Content Increases a Dealership’s SERP Visibility and Increases Web Traffic?
First, don’t just write about your dealership, write around it. You may be an auto dealer, but your customers will also be searching for things related to your surrounding area. That could be “Top 3 Car Washes in Philadelphia,” “Best Restaurants In Philadelphia,” or “Fun Things to Do in West Chester PA.” These topics not only increase your website’s visibility, but also establishes your dealership as a trustworthy resource in the community. And “trust” is a good thing for business.
Second, your dealership exists and operates in a community, so your opinion matters and–believe it or not—people want to hear your voice. Sure, social media is a great platform for writing about local news and upcoming events, and it should not be neglected. But for SEO purposes, blogging is hands down the more powerful weapon available for ranking purposes.
Time after time, research unanimously suggests that consistent blogging efforts allow businesses to dominate popular keywords in a localized region, which tells search engines that a business is an authority on that topic. And the more pages Google indexes for your dealership, the merrier your site traffic will be.
When research states that 82% of local searchers follow up with a phone call, then your dealership should make every effort to produce geo-targeted content. If you’re unsure of how to create a content calendar structured around local content, or need assistance with your local SEO efforts, schedule a complimentary 20 minute SEO evaluation with a Stream SEO strategist.
All the best,
Daniel is a Sr. SEO Strategist at Stream Companies, a Philadelphia area advertising agency.