New Website will Drive Traffic and Extend Reach
Los Angeles, CA (September 14, 2010) –ImpreMedia, the leading US Hispanic news and information company, announced today that it is partnering with the leader in automotive business solutions, izmomedia. The partnership will revolutionize online car buying for US Hispanics, a huge and largely untapped market for automotive dealers and manufacturers.
The new automotive site that will result from the partnership between impreMedia and izmomedia will offer unparalleled interactive content and unique features in both Spanish and English that are not currently available to US Hispanics. The site will offer dealerships tailored solutions with the ability to manage inventory in real time and ultimately drive leads and sales to participating dealers. The dealers will have total control of, and access to, their site with full reporting capabilities. It will offer marketing tools such as customizable display and search advertising. The lead-oriented, content and feature driven automotive portal is scheduled to be released in the Fall of 2010.
“ImpreMedia is excited to partner with the world leader in automotive business solutions, izmomedia.We are proud to offer consumers and automotive advertisers solutions by creating a unique and unparalleled experience to buying and selling a car.,” stated Monica Lozano, CEO of impremedia.
“As one of the largest automotive portal solution providers in the U.S., we’re very pleased to partner with the #1 Hispanic online news and information company,” said Tej Soni, president of izmomedia. “As we extend izmomedia’s reach into this very important and fast-growing audience, we believe the combination of impreMedia’s world class editorial resources and izmomedia’s unrivaled interactive automotive content and functionality will bring significant advantages to Hispanic car buyers, as well as providing new opportunities for car dealers and auto manufacturers to reach consumers.”
With a gradual improvement in the U.S. economy, more and more dealerships are looking for unique ways to drive sales online. A recent report that was published by J.D. Powers and Associates forecasted an increase in the sales of the automotive industry of $11.7 million. This report proves that companies must remain competitive in their marketing strategies in order to expand their reach and ultimately drive sales.
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ImpreMedia (http://www.impremedia.com) is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass products on 7 platforms, including the portal www.impre.com and its McClatchy partner. 31% of all U.S. Hispanic Adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 61% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.
izmomedia (www.izmomedia.com) is the world leader in automotive imagery and interactive animation since 2002, and a leading provider of automotive portal and classified listing solutions for media companies. Founded in 2002, izmomedia services some of the most successful media companies in the world. Izmomedia is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.