Incentives Fuel Toyota Rebound in March on

CHICAGO — April 1, 2010 —Spurred by aggressive incentives, consumer interest in Toyota vehicles has experienced a significant rebound in the month of March, according to the most recent Consumer Search Index.

Consumer contacts to dealers for Toyota vehicles grew by more than 86 percent over February. The rebound was led by the RAV4, Highlander, Corolla and Camry. Those vehicles topped the list of vehicles experiencing the greatest increase in consumer contacts to dealers month over month. All but one of the top ten cars experiencing the greatest lift in consumer interest on were Toyota models.
“Toyota’s unusual incentives seem to be working, even with the recall news” said Editor in Chief Patrick Olsen. “It’s interesting to note that the Hyundai Sonata is the only non-Toyota car on the list. Especially in the wake of its marketing campaign, the Sonata continues to gain traction with consumers on”
Below is a list of the top ten cars experiencing the largest increase and the largest decrease in consumer contacts to dealers on in the month of March.
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