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Cashing in on the Internet

Here are some best practices to help you on your way.

The internet has changed the way you do business. Thankfully, there are so many more opportunities these days to cash in on this change!

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August 2010 Dealer Marketing Magazine Digital Edition

Click here to view our digital magazine.

The Ad Gurus--Experts on Automotive Advertising & Sales Events

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Advertising Campaigns Are Not Etched in Stone

Modify campaigns and bring more leads into your store.

It is often said that successful advertising campaigns are born from well-conceived plans; we say yes and no...

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Search Engine Optimization for Automotive Fixed Operations

There is a lot of talk about automotive internet sales, business development, technology, and digital marketing. but…there is a lot less talk (almost none in fact) about fixed operations on the internet or digital marketing for the service department. Why is that, when fixed ops is 65 percent (o... Read More

Latest News

CRM Should Provide You with Actionable Information Not Just Loads of Data

Management by Exception (MBE) is a management philosophy and practice where manager intervention is primarily focused on the areas of organizational performance that need attention. In other words corrective management actions are driven by someone or something not performing as expected or an excep... Read More

How to Write an Effective TV Script for your Dealership PDF Print E-mail
Written by Tom Letizia   

 

If you are using television to market your dealership, you are likely more successful than the car stores in your market who are not using TV. There is no better advertising medium for selling automobiles than television. Before you call the production crew to shoot footage your store, and prior to calling the media rep or your ad agency to place the buy, however, first you will need to craft a script for the commercial. Here are tips my ad agency copywriters use for developing car ads. Add a comment
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Why Your Website Needs a Video Walk-Around for Each Vehicle

Latest Marketing News

Today’s car shoppers decide what car they want to buy while they are still searching on the internet, long before they set foot i... Read More

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Launching Social Media Sites for Dealerships with Multiple Nameplates

Latest Internet Marketing News

Okay, you’ve decided to plunge into social media. However, before you get started setting up your dealership Facebook pages, twit... Read More

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Avoiding the Pitfalls of a “No” Environment in Your Dealership

Latest Biz Dev News

  Dealership “life” can be hectic. You find yourself putting out one fire after another, and it seems as if great chun... Read More

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Pay-Per-Click Keywords—Where Do I Start?

Latest Pre-Owned News

It doesn’t matter whether you are in the business of selling cars or snow globes, one of most important parts of pay-per-click (P... Read More

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Dealermark Spotlights

Newsflash

Weathering The Storm With Automated Negotiation Tools

Imagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore

Newsflash

Do You Know What Makes Your Customers Buy?

There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in their databa... Readmore

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Opportunity Grows In The Dealer Managed Portfolio Market

Franchised and independent auto dealers are taking a page from the buy here, pay here dealerships and holding their own paper. A recent informal surve... Read More

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