Imagine an integrated software system that automatically and regularly communicates with your customers using a combination of email and voice messaging technology?

CIMA Systems, located in Pleasanton, CA offers dealers interactive scheduling and client communications technology that automatically calls or emails your customers for any number of marketing and service applications. Just name the target audience and the content of the communications (Welcome message, Service Reminder, Lease reminder, etc.) and CIMA's software contacts them using either the phone or email--whichever your customer has indicated as their preference. Using interactive technology, the software also takes inbound calls, giving customers 24/7 access to your dealership. After every sales, marketing, service, and parts event, the software automatically sends a CSI survey, helping build and maintain close relationships with customers and maximizing sales opportunities.

Using the system is easy. Put simply, dealers don't have to worry about learning the software, adding more operational processes, or hiring additional staff. CIMA's system is completely automated. Some of the more popular uses include focusing on helping dealers with customer service and retention. CIMA's system offers appointment scheduling, reminders, re-scheduling, and your vehicle is ready communications. Imagine Bob the customer's check engine light comes on at 10pm. Concerned- he wants to get it checked immediately and calls his dealer, Real Sharp Motors. Although it is after hours, CIMA's software will instruct the customer through a series of prompts to schedule an appointment at the next available time, the next morning. One of the unique aspects of this software is that it has the capability to also send a reminder email, or allow the customer to re-schedule at the last minute, by following a series of easy to follow prompts. If Bob the customer does not re-schedule, CIMA's system automatically contacts him encouraging him to reschedule using the interactive phone or email system.

The system is also valuable to front-end operations for sales and marketing. For example- imagine you are debuting a new 2004 SUV next month and your GM wants to contact every customer in your database who, in the last year, has either visited the dealership to browse, buy, or service an SUV. With the prospects targeted, CIMA's system will automatically extract the customer information, place a telephone call and/or email all customers who fit this criteria sending the following message: Hi, this is Dave Smith at ACME Motors. I just wanted to let you know that our new 2004 SUV's will arrive next week. We invite you to come in and test drive one of these new vehicles. We appreciate your continued business and look forward to seeing you soon. Customers can then respond to the email online or by using their phone.

CIMA's software, while not a full-blown CRM package, will go a long way in arming your dealership with an integrated, non-obtrusive way to maximize customer communications at every stage of the customer life-cycle. For more information about the CIMA range of interactive, scheduling and client retention applications, call Lynnette Hoeft at 925-931-0929 for more information.