Recently, I overhead a dealership manager say, “We don’t need mobile marketing. We do fine with email.” We had to break it to him that studies have shown more than 50% of email messages are now opened on mobile devices—so intentionally or not, they are already practicing mobile marketing. Mobile
With mobile usage continuing to grow at an astounding pace, Google wants to make sure that the search results it serves deliver an exceptional user experience, regardless of device. Most recently, this past April, Google’s newest search algorithm began to use mobile-friendly design as an important criterion to affect ranking
Ready to cut down on your social media time? There are dozens of platforms to choose from, so where do you start? You want to search for social media tools that will help you manage your time while still being able to share the content you find interesting and relevant.
The term Internet marketing is threatening to go the way of the dinosaur, rendered increasingly obsolete by its smaller, more flexible successor: mobile marketing. More and more, mobile marketing is Internet marketing. The increase in Americans using mobile devices such as smartphones and tablets as their entry point to the
In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean many things to many people, from a basic means of transportation to a status symbol. Many auto dealers, however,
Consumers today use social media sites to get reviews and more information on various service providers. Many car dealerships understand that most consumers are reading these reviews, and they may incorporate feedback into their social media marketing strategy. Many dealerships, however, are falling short of benefiting from the full potential
Although many dealerships are already participating in social media, few have a legitimate strategy in place, and even fewer can state whether or not their strategy is successful or needs improvement. Social media success looks different for every dealership, but there are several key activities every dealership can engage in
You can’t sell a car without building some level of trust—that’s auto sales 101. From hiring the right sales team to publicizing your auto dealer bond, there are a lot of ways to do this. Where things get complicated, and where opportunities arise, is where technology meets that industry reality.
These days, the marketing reality for automotive dealers is that they must dedicate considerable resources to online efforts. Internet marketing is highly effective in generating leads and targeting potential customers, resulting in closing more deals and driving revenue. Still, all strategies behind online marketing are not the same, and although