September 24, 2018
Scot Eisenfelder
Although creative is still an important component of marketing campaigns, it’s hard to dispute that marketing based on customer data delivers the best results. For example, in the average dealership the top 20% of customers deliver 79% of gross profits. Meanwhile, the bottom 20% of your customers result in a
September 17, 2018
Kurt Stephan
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social
September 12, 2018
Dustin Pearce
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do