Internet Marketing
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we think they’re some sort of Luddite contrarian. Pew Research from earlier this year reveals that 77% of American adults now own smartphones, and almost half of the
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a “ye
Mobile Analytics and the Digitally Savvy Auto Consumer
It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels to target and more actively engage the increasingly comfy cross-channel consumer. The evolved consumer relies on digital platforms for everything from research to media consumption to supporting various steps
Going Digital Doesn’t Mean Giving Up the Personal Touch
The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online rather than in person. They do massive amounts of digital research before even making a phone call. And they are hesitant to give out their contact information. From the
August Q&A: Take a Closer Look at Your SEO and Search Strategy
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a
2 Ways to Create a Great User Experience for Your Website Visitors
Consumers are showing increased interest in new vehicle technologies, and with the widespread access of the internet, they’re going online to research this information. In fact, in the past six months, recorded traffic on new vehicle technology pages has shot up by 127%. Despite this increase in traffic, only 1%
Translate Your Dealership Website to Other Languages to Reach More Buyers
Your dealership’s website is probably your best and most affordable marketing tool. But if your site isn’t published in your customers’ preferred languages, sales are going to suffer. These days, English isn’t the only language being spoken by your customers. In fact, in some markets, it’s barely spoken at all.
How to Master Automotive Digital Marketing to Women
The number of women in market to buy a car has been on a consistent and steady rise. Women are very often the top influencer or key decision-maker in a household, so understanding their priority set is the key point of entry for automotive marketers. In fact, according to CDK
How to Use Facebook Auto Replies to Improve the Customer Experience
While your dealership’s Facebook page continues to grow, you may notice that an increasing number of messages are hitting your Facebook Messenger inbox. Unless you have a dedicated team or individual fielding those messages throughout the day, they can quickly pile up. Before you know it, you may find yourself
