“Marketing and customer experience are one and the same.” We’ve all been there. You’re looking forward to going somewhere, you’ve checked out the costs, you’ve mapped your route, and you know what you want to do when you arrive. With excitement and expectations building, the moment comes, and then whoosh.
Mobile use has become an intrinsic component of our consumer behavior—whether we notice it or not. For auto dealers, becoming mobile-friendly is a priority. Putting mobile at the center of a dealership’s marketing strategy is particularly pertinent in 2016 because more than 85% percent of adults ages 18 to 24
If you’re relatively new to automotive SEO, it might feel like the rules of what works and what doesn’t change on a daily basis. And although it’s true that Google’s algorithm is almost always in a state of flux, it’s also true that there are some things that remain constant,
C’mon, be honest. When was the last time you went shopping for a car on your own website? Nothing will help you improve the experience for customers more than doing it yourself. More importantly, when was the last time you went shopping on your own site using a smartphone? Although
One thing’s for certain when it comes to mobile marketing: If you don’t mind the details, your competitors will. Who remembers the days of catering to internet shoppers that were bound to a desk, tied to a boat anchor of a computer connected to a comically oversized monitor? Thankfully, times
Four out of five consumers use smartphones to shop, according to ComScore, Inc. If there’s one thing this data tells us, it’s that dealerships can’t afford to ignore mobile marketing. It’s vital to your multichannel campaign, and without it, your dealership could be missing out on hundreds of potential customers.
The ever-changing and ever-growing digital age has helped turn service departments into moneymaking machines for dealerships everywhere. And now, with more drivers relying on the internet to answer their most common car questions, research service departments, and schedule appointments, there are more opportunities to get in front of new and
Online reviews are a great opportunity for you to gather feedback and information from your customers. Although some would argue that these sites are just a place for consumers to complain about their experiences with local businesses, this is not the case. Most people use online review sites as a
Whether you’re trying to come up with content for your website or for your blog, you may find it difficult to generate topics likely to be interesting to your readers. The content on your dealership’s website and blog is vital to your automotive SEO efforts, beyond simply being the vessel