Do you remember the first car you ever bought? I do. It was a 1992 Mazda MX-6. It was my pride and joy. I can remember how excited I was when I first bought it. I can remember how well I kept it for the first year. It was meticulous.
Despite your best efforts, it is almost impossible to please every customer who visits your dealership. Sometimes you simply can’t accommodate their needs, and other times their demands are unreasonable (not that you should tell them that). Unfortunately, this means you are going to see some negative reviews on Yelp,
It’s in the best interests of Google to deliver relevant, high quality search results and ads to users. More relevant ads are more likely to be clicked, which means more money for Google. Additionally, content relevant to their search makes the user happy, which again benefits both Google and your
It’s no secret that over the course of the last 2 years in particular, mobile traffic has increased so much that it now accounts for approximately half of all internet traffic. Strangely, many advertisers have been slow to add a mobile strategy to their SEM efforts. With such a potentially
Social helps you sell cars. That’s not all you need to know though. You can create leads, book service appointments, grow your customer and email base, and showroom traffic by an effective social presence. But what are the key elements to using social media to your dealership’s advantage? It’s simple.
Unbeknownst to many dealers, some of the traffic to their websites comes from non-human traffic that can’t buy vehicles. At Solve Media, we’ve been tracking bot traffic for years. Recently, we took a closer look into traffic on automotive-related sites and what we found was quite alarming. We uncovered that
Are you an auto dealer searching for ways to make your business better and stronger? Well if so, make sure you’re focusing on your content marketing. If you aren’t investing in it yet, it’s time to start! According to eMarketer, 73% of businesses rely on their own branded content for
Service intervals continue to increase; millennials continue to reshape our industry; and still some dealerships think a mobile app is little more than a side dish to the meat and potatoes of their business. It’s often considered a luxury at best or frivolous at worst, but is rarely seen as
Once again, Google has updated its algorithm. But, wait! Before you go scrambling to figure out how to avoid the wrath of potential penalties, it’s important to know that this algorithm update is different from the earlier Panda and Penguin updates. The focused intent of Pigeon (the unofficial name of