Are dealerships starting to hit the brakes when it comes to social media and social marketing, or are they just coasting? The popularity of social media continued to soar in 2015, with Pew Research reporting this past October that 65% of American adults now use at least one social network.
In the past decade, a car shopper’s journey has changed dramatically. Gone are the days when families would spend a full day on the lot, crawling through cars to find the best fit. Today, car buying is built on a handful of vital moments, and few of those actually take
Your customers are exposed to digital advertisements on a daily basis. But customers often ignore messages, unaware they’ve even seen one. After all, digital advertisements have become the standard for reaching consumers. According to eMarketer, digital ad spending in the U.S. will total $58.61 billion by the end of 2015.
Automotive digital marketing started in earnest back in the mid-to-late 1990s. For those who jumped in early, the first item on the to-do list was to get a website, and that meant getting a URL to anchor it. For many, that means they have a website URL or domain name
As a car dealer trying to bring in online leads, you are fighting two battles: An abysmal attention span. According to the National Center for Biotechnology Information, from 2000 to 2015, the attention span of the average American dropped from 12 seconds to just 8.25 seconds. These days, it’s even
With the multitude of digital aspects to take into consideration when forming an online advertising plan, it’s easy to forget the role that branding basics play. Retargeting, dare-to-compare, and search engine optimization (SEO) are all important components of a robust online marketing campaign, but the importance of strong brand recognition
Many auto dealerships are feeling the pressure of a changing industry, especially with the rise of digital competitors like TrueCar and CarMax, which are transforming business and customer interaction by offering online and mobile services. One of the best ways to combat declining foot traffic, leads, and sales is to
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year)—own smartphones. And they spend more time
Video content is exploding across all platforms, and the growth looks like it will continue unabated into 2016. The number of video posts per person has increased 75% globally and 94% in the U.S. in the past year alone. Facebook recently announced that more than 1 billion videos are viewed