Internet Marketing
Video Marketing: Taking Your Showroom Digital
The way that people go about buying cars is shifting. Consumers no longer walk into the showroom and leave it up to the salespeople to give them the details. With so many online tools available, buyers are taking things into their own hands. A 2016 report from the Harvard Business
Why Dealers Need to Be Wary of Digital Ad Fraud
The digital advertising world continues to grapple with ad fraud. White Ops, a digital advertising security firm, reported that advertisers are estimated to have lost $7.2 billion globally in 2016 because of fraud and its associated costs. Various types of ad fraud—including spoofing/laundering, hidden ads, clickjacking, and fake websites (among
How to Maximize the Value of Leads With Your CRM
Record-keeping, note-taking, data entry: No one ever said organizing their CRM was the most thrilling part of their job. But keeping careful records can be a supremely effective, if not incredibly sexy, way to not only smooth and streamline your dealership’s entire sales process, but also improve performance and maximize
Why Dealers Need to Take Ownership of Their Online Reviews
It’s time for dealers to rethink online ratings and reviews. For many dealers, online reviews are a necessary evil to be occasionally monitored, perhaps managed passively, or ignored outright. Too often, dealers consider a successful review strategy to consist of occasionally responding to a negative customer complaint. They know reviews
How to Use Social Media to Maximize Your Ad Spend
Americans are exposed to more content and advertising than ever before, thanks to an ever-increasing number of social media platforms we all use on a daily basis. There is plenty of debate discussing the exact number of ads general consumers (not just those looking to buy cars) are shown in
How a Series of Small Wins Builds Long-Term Customer Engagement
Analysts predicted that after a peak in 2016, auto industry sales revenues would decline in 2017. As the year trucks along and demand appears to trend toward a dip, there is no one better poised to tally up the small wins than the digitally savvy auto marketer. Touch point by
Why Duplicate Leads Are a Problem Worth Having
Duplicate leads. Just hearing these words make many dealers wince. Why? Well, the mindset is that duplicate leads can cause confusion among your salespeople. Different information is scattered across multiple consumer profiles, and you don’t know who’s been catered to and who hasn’t. In your mind—and in the minds of
Top 7 SEO Trends to Maximize Your SERP Ranking
When it comes to positioning your automotive dealership in the top rankings in Google’s search engine results page (SERP), it’s imperative you be knowledgeable about the latest SEO principles, trends, and policies that are used as ranking factors. To succeed with their internet marketing, dealerships have to constantly monitor, adjust,
How to Put Automotive Shoppers in the Fast Lane Toward Purchase
The journey to purchasing a vehicle typically starts with research and ends with a few test drives. With automotive shoppers looking to narrow down their options, the research phase presents a massive opportunity for auto dealers to take the lead in the race. By taking a closer look at how
