5 Steps to Video Marketing Success

When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James

Social Media Presence Alone Doesn’t Mean You Have a Strategy

Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet,

Facebook Cheat Sheet

5 Strategies to Improve UX at Your Dealership

User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for

How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing

Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless omnichannel customer experiences. Meanwhile, Apple’s 2007 introduction of the iPhone has fundamentally changed consumer behavior, with customers multitasking across multiple devices—often at the

Rev Up Your Reputation Management: Yelp and Google Tips

The Global Auto Market Is Bouncing Back, With Digital Leading the Charge

Over the past year, the automotive industry has been through a number of shake-ups—some more disruptive than others—with a fear looming over the heads of industry professionals that the so-called “death of the sedan” would ultimately drag down the global auto market. Although 2017 marked the first year of a

Top 6 Google My Business Optimization Tips for Dealers

Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service appointments than you think. (Check out this article, “Has Google Replaced Your Website?”) For a lot of local businesses, their Google My Business listing actually drives

What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?

Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let’s discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different