Internet Marketing
Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want, while a few will be after a type of vehicle, such as a sedan or SUV, and rely on the expertise of the salesperson for
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This news isn’t what any of us like to hear. But, unfortunately, hiding won’t make the slowdown go away. Dealerships around the
How Google Analytics Help You Assess Vendor Performance
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and even texting are all ways to attract in-market shoppers to your store. These solutions come from specialized vendors who help you reach your target audience, but how
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels and options to their overall marketing mix—integrating with print, broadcast, and other more traditional means—they are delving further into the tools set. The digital marketing arsenal
Mobile Technology: Meet Customers on Their Terms
When I started working in the automotive industry 26 years ago, I expected that cars would change and evolve significantly in the future. Like others in the industry, I did not anticipate the car-buying experience would change so drastically during the same time period. Gone are the days of a
September Q&A: Mobile Marketing Provides a Constant Customer Connection
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we think they’re some sort of Luddite contrarian. Pew Research from earlier this year reveals that 77% of American adults now own smartphones, and almost half of the
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a “ye
Mobile Analytics and the Digitally Savvy Auto Consumer
It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels to target and more actively engage the increasingly comfy cross-channel consumer. The evolved consumer relies on digital platforms for everything from research to media consumption to supporting various steps
Why Search Marketing Remains a Potent Tool for Dealers
In recent years, digital marketing headlines have been dominated by words like programmatic, social, and mobile. Although these truly innovative areas have dominated the conversation, search marketing has remained one of the most popular and powerful digital marketing disciplines. Just as it has for nearly two decades, search marks one
