One of the exciting aspects of working in the automotive industry is the ability to sell the latest and greatest vehicle models each year. Auto dealerships know better than most that innovation is at the heart of their industry. The same is true of mobile apps, and utilizing the latest
The third wave of the internet is about to peak, and it will have a transformative effect on automotive marketing. But first, some history about the internet’s three waves. First wave: Infancy The first wave crested in the early 1990s—it wasn’t the birth of the internet, but it’s when people
Nearly 90% of today’s consumers use the internet to shop for a car, spending an average of 17 hours online visiting dozens of websites during the research process. It’s challenging for dealers to break through the digital clutter to drive serious car buyers to their websites and, ultimately, their showrooms.
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With 2016 in the books, it’s time to start preparing your dealership’s website for a new year of search engine optimization (SEO). As the expectations of the marketplace continue to shift, along with the algorithms used by search engines, big changes are coming for 2017. At the very least, the
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While advances in autonomous vehicles, connected cars, and online car buying grab headlines daily, dealership-level automotive marketing is also set to undergo a tremendous shift in the next few years. The source of this disruption will be an ever-deeper ocean of data, tech-savvy buyers, and artificial intelligence—enabling real-time sophisticated engagement
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Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate they revolutionize the marketing landscape is only going to accelerate during 2017. We’re seeing a huge shift in the dynamic between car shoppers and dealerships because