Content marketing has been the biggest digital marketing trend for the past few years, but times are changing. With experts from the National Automotive Dealers Association (NADA) predicting a 17% decrease in automotive sales as early as next year, good web copy and blogs won’t be enough to ensure revenue
Behavioral microtargeting: The use of big data layered with behavioral characteristics to speak to customers the way they want to be spoken to. Many auto dealerships in the United States feel that their marketing efforts lack the sophistication needed to differentiate them in an increasingly competitive space with well-informed consumers.
Videos are no longer just a nice extra for your digital marketing strategy. They are essential for success. This article explains how you can make video content work for your dealership. Let’s start with some statistics about how much people love videos: 5 billion: The number of videos watched on
“I Was Made For Lovin’ You,” the seminal KISS song, stole the spotlight in a recent Honda Odyssey commercial. In it, a children’s choir serenades a browsing couple from inside the minivan as club lights flash, singing, “I was made for loving you, baby. You were made for loving me.”
If your dealership hasn’t climbed aboard the video marketing train, what are you waiting for? The common objections—it costs too much, it’s too much work, the dealership is too small, etc.—no longer hold up when you consider the reality of what it takes to implement and maintain a video marketing
SAN DIEGO, CA — November 16, 2016 — Search Optics, a leading global digital marketing provider with expertise in the automotive industry, today announced results from its first annual digital marketing trends survey, which spanned more than 160 U.S. automotive dealers associated with a variety of leading automotive brands. The
When it comes to video marketing, do you feel like you’re stuck in first gear? Are you telling yourself that video production takes too much time or costs too much money? The truth is, you no longer need a huge budget to make great video content. Keep reading to find
Writing authoritative content for search engine optimization (SEO) is one of the most important parts of any internet marketing strategy. Content is the foundation of SEO. Without content, there is very little on your website to optimize, and very little that search engines have by which to evaluate individual websites.
Auto dealership websites, for a variety of reasons, are notorious for using third-party-installed plug-ins in an attempt to grab your attention and quickly gather contact information. In the competitive automotive retail market, capturing customer information online has become a vital lead source for dealerships. Despite the value of this information,