It’s not news that most of today’s buyers shop for new vehicles online long before they think about which dealership to purchase from. A 2015 study by Autotrader/IHS Automotive revealed that three-quarters of car shoppers use the Internet as a source of buying information, and spend an average of 12.5
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If you’re serious about wanting your dealership website to rank well in search engine results, then it’s time to get serious about video marketing. Having videos on your website is a proven method for increasing search rankings, click-through rates (CTRs), conversion rates, and lowering bounce rates in your site’s analytics.
Webinar | Winning the Automotive Fight with Digital Marketing | Dealer Training Hub In this must-watch webinar from Netsertive, “Winning the Automotive Fight With Digital Marketing“, Jim Ziegler discusses high-priority digital projects you should implement to dominate automotive sales. Learn how to refine and improve your digital marketing approach, including prioritizing
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Digital channels are now the primary information-gathering source during the consideration phase for 60% of car buyers, according to McKinsey.com. Consumers are spending a lot of time online researching their next car or truck purchase, and social media is becoming a much bigger part of that equation. A recent Nielsen
For decades, little seemed to change in the way automobiles were marketed and sold. From the consumer’s point of view, during the car-buying journey, dealers were largely in, well . . . the driver’s seat. Then along came the Internet. To suggest that the dawning of digital commerce brought a
Webinar | Google Insights: Critical Auto Trends to Get Ahead of Competition | Dealer Training Hub In this “Google Insights” webinar, Google Auto shows you how to gain competitive intelligence to convert record levels of in-market shopper demand into sales. Discover new insights about the auto shopper’s path
One of the biggest roadblocks many dealerships experience with search engine optimization (SEO) is not understanding how to implement it. There is much jargon that comes along with dealership SEO, which can be new and confusing to someone just dipping their toes in the pool. Sometimes, all you want is