Internet Marketing

How Influencer Marketing Helps Boost Brand and Dealership Growth Internet Marketing

How Influencer Marketing Helps Boost Brand and Dealership Growth

October 22, 2018 No Comments

Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance—especially in automotive circles. The notion behind influencer marketing has made its rounds with celebrity endorsements in the auto industry, leveraging the celebrities’ following to boost brand awareness, and

3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold Internet Marketing

3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold

October 19, 2018 No Comments

NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail Internet Marketing

Video Campaigns: The High-Performance Marketing Solution for Automotive Retail

October 17, 2018 No Comments

The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend

How Dealers Can Start Preparing for the Holidays Now Internet Marketing

How Dealers Can Start Preparing for the Holidays Now

October 2, 2018 No Comments

It’s the most wonderful time of the year—well, almost. It’s also the beginning of the most hectic and daunting period of time: fourth quarter, when dealerships are focused on hitting the highest sales targets of the year. The key to success during this challenging quarter? Advanced, detailed planning—using the right

Lead Provider Awards 2018 Winners Business Development

Lead Provider Awards 2018 Winners

October 1, 2018 No Comments

Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for dealerships, is proud to announce the winners of its first-annual Lead Provider Awards, honoring excellence among the nation’s top automotive lead providers. Ten outstanding companies have been honored in seven

How In-Market Audiences Boost Your Dealership’s Paid-Search Performance What's New

How In-Market Audiences Boost Your Dealership’s Paid-Search Performance

September 27, 2018 1 Comment

Have you noticed a change to your Google Ads? I’m not talking about the recent rebrand the company announced. I’m talking about the all-new in-market audiences feature Google unrolled last month. Available in both Bing Ads and Google Ads, in-market audiences gives search marketers a brand new tool to reach

Why Marketing Based on Customer Data Delivers the Best Results Internet Marketing

Why Marketing Based on Customer Data Delivers the Best Results

September 24, 2018 1 Comment

Although creative is still an important component of marketing campaigns, it’s hard to dispute that marketing based on customer data delivers the best results. For example, in the average dealership the top 20% of customers deliver 79% of gross profits. Meanwhile, the bottom 20% of your customers result in a

5 Secrets of Social Media Marketing for Dealerships Internet Marketing

5 Secrets of Social Media Marketing for Dealerships

September 17, 2018 2 Comments

The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social

How Local SEO Helps You Outsmart the Competition Internet Marketing

How Local SEO Helps You Outsmart the Competition

September 12, 2018 No Comments

How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do