Internet Marketing

Creative Content for Your Social Media Social Media

Creative Content for Your Social Media

February 26, 2015

I’m not a car girl. I didn’t grow up in the automotive world, and most of the lingo is foreign to me. I have no clue about the differences in engines or how to value a trade (though I am learning). Despite all this, in January 2014, Desert Sun Auto

Mobile Strategy: The Key to Consumer Engagement Internet Marketing

Mobile Strategy: The Key to Consumer Engagement

February 19, 2015

Studies show that engaging with your customers via their cell phones is a critical component in the automotive industry today, representing significant sales and customer-engagement opportunities. Consider these statistics: According to the Pew Research Center, the vast majority of American adults (91%) own a cell phone, and of those, 81%

The Road to Digital Marketing Success in 2015 Internet Marketing

The Road to Digital Marketing Success in 2015

February 16, 2015

Each year around this time I discuss a few developments that I have seen in the automotive digital marketing arena over the past year, and what I feel dealers needs to focus on in the coming year. We have seen a movement where transparent reporting of vendor data has been

What Is the Right Content for Dealer Sites? Online Marketing

What Is the Right Content for Dealer Sites?

January 29, 2015

It’s fast becoming an inescapable fact: auto dealer sites are not keeping up with new technology and consumer demands. When buying a car is second in importance only to buying a house for the average consumer, how is it that auto dealers have managed to avoid embracing the mobile revolution

Using Social Media to Promote Your Dealership Social Media

Using Social Media to Promote Your Dealership

January 15, 2015

Social media should be an essential part of any auto dealership’s marketing plan moving into 2015. Even though many consumers want to physically see an automobile before they purchase it, a strong social media strategy can sell them on your dealership before they even walk through the door. It’s important

3 Things to Expect this Year in Automotive Content Marketing Online Marketing

3 Things to Expect this Year in Automotive Content Marketing

January 7, 2015

2015 is finally upon us, and while most automotive dealerships have already finalized their yearly marketing budgets, expectations of the digital landscape’s trends and changes have just begun to emerge. At the forefront of this conversation is content marketing, its development within the automotive space, as well as the opportunity

Data Security Starts At Home Business Development

Data Security Starts At Home

January 6, 2015

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners. According to a recent article

Predictions for 2015—and Beyond Online Marketing

Predictions for 2015—and Beyond

December 31, 2014

We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I thought I would share my top five predictions for 2015. First, I think 2015 will be a very good year for moving metal. If all of the economists

How Your Dealership Online Campaign Can Go Offline Online Marketing

How Your Dealership Online Campaign Can Go Offline

December 29, 2014

For most people, buying a car at a dealership is an overwhelming and intimidating process. In order to make the process easier, increasing numbers of auto shoppers are taking their car search online. Last week, the Globe and Mail newspaper reported that 83% of shoppers will explore alternatives to shopping