SEO Secrets for Multi-Location Dealerships: Getting Found by Your Local Audience

Written by Lauren Sheridan. Posted in Search

Print
SEO Optimization text

Do you have more than one car dealership, each in a different region or town? If so, you’ve probably wrestled with the predicament of optimizing each of your locations to compete at the local search level. And with the rising importance of local SEO for automotive dealerships, it’s crucial that your dealerships be visible to online search users in each location or region Add a comment

Continue Reading

Are Common Website Mistakes Hurting Your Business?

Written by Glenn Pasch. Posted in Websites

Print
The word Oops on a red computer keyboard

Over the last week I have been asked to assess a few small to mid-size business websites and give them feedback on how to improve. One was for a small business handling insurance, one was an automotive dealer and, lastly, one was for a consulting firm. I have seen mistakes from all of these sites and came up with this short list of the most common Add a comment

Continue Reading

How Mobile and Millennials Are Transforming the Vehicle Purchase Process

Written by Doug Van Sach. Posted in Online Marketing

Print
girl and a young man with a mobile phone

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these younger consumers invest more time, particularly on mobile devices, while consumers over the age of 35 are more demanding when it comes to a mobile-friendly experience. Mobile devices also continue to make vehicle sales more elusive for dealers since both young and older consumers continue to shop competing dealers, even while they are in a dealer’s showroom Add a comment

Continue Reading