How Mobile and Millennials Are Transforming the Vehicle Purchase Process

Written by Doug Van Sach. Posted in Online Marketing

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Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these younger consumers invest more time, particularly on mobile devices, while consumers over the age of 35 are more demanding when it comes to a mobile-friendly experience. Mobile devices also continue to make vehicle sales more elusive for dealers since both young and older consumers continue to shop competing dealers, even while they are in a dealer’s showroom Add a comment

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Using Facebook To Find New Customers

Written by Jessica Galbraith. Posted in Social Media

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If you are looking to expand your customer base, Facebook is a terrific resource for reaching out to the local community and interacting with them in real-time. For a small business, the platform allows you to easily share promotions, run contests, or simply let your fans know what is going on that week at the dealership. To effectively use Facebook for your business, and find new customers in the process, here are the most important things to know Add a comment

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