For this month’s dealer video marketing profile, I interviewed A.J. Maida, director of digital and marketing at Papa’s Chrysler Dodge Jeep RAM SRT, the number one sales volume CDJR dealer for both new and CPO, as well as the number one commercial truck dealer in Connecticut. He is known to be an innovator who is always trying new ideas and strategies. Below is a transcript of our conversation: Add a comment
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers love online video, just look at the growth of YouTube, but it is also an effective way for dealerships to market and communicate with consumers. Add a comment
Is Google’s Hummingbird really killing the SEO? Along with the other updates that Google made since the past twelve years. Since it has been its tradition to name a new algorithm after an animal, it was called “Hummingbird” because of its fastness and preciseness when it comes to bringing search results. Add a comment
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is where someone posts bad reviews or false reviews about your services, thus impacting what people see about your company online. Add a comment
The internet is the biggest and the most important resource for buying used or new cars, according to a 2013 research by online dealership solutions provider Auto Trader. It showed that end users spend 10 to 12 hours browsing through online sources in 2013.
The statistics speak for themselves Add a comment