So, your dealership’s launched an app, but you don’t know how to tell if it’s actually getting the results you want. Sound familiar? Don’t worry, follow these best practices from DMEautomotive’s groundbreaking eBook, The Pocket Revolution: The Complete Guide to a Killer Mobile App, to find out if you’re setting the right performance benchmarks when measuring your app’s success. Add a comment
Websites have been an essential part of dealership marketing for more than a decade now, and even with the growth of social media, your website is still the online face of your dealership and where customers go to see your vehicles and learn about your business. Social media is a hot topic right now and it has had a profound effect on the auto dealership industry, but your website is still where potential customers go to learn about your dealership, see your inventory, and connect with your business. Add a comment
Allow me to be the first to welcome you to the twenty-first century—a world filled with partially-hydrogenated soybean oil and small personal computers that fit in your pocket. The planet has been enveloped by wireless networks, allowing everyone to be connected via their PCs or mobile devices. Now you probably weren't born under a rock and are more than aware of how social networking works, Add a comment
For this month’s dealer video marketing profile, I interviewed Joe Castle, CEO of Castle Automotive Group, which has three new car franchise locations in the greater Chicago market area. Below is a transcript of our conversation: Add a comment
Where I’m from, people are finally starting to see the first signs of spring. The days get warmer, the nights get longer, and consumers have more time to think about that new car they want to buy. It’s the selling season, and it’s up to you to up your game and select the right tools that will help you sell more. Add a comment