Are Common Website Mistakes Hurting Your Business?

Written by Glenn Pasch. Posted in Websites

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Over the last week I have been asked to assess a few small to mid-size business websites and give them feedback on how to improve. One was for a small business handling insurance, one was an automotive dealer and, lastly, one was for a consulting firm. I have seen mistakes from all of these sites and came up with this short list of the most common Add a comment

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How Mobile and Millennials Are Transforming the Vehicle Purchase Process

Written by Doug Van Sach. Posted in Online Marketing

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girl and a young man with a mobile phone

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these younger consumers invest more time, particularly on mobile devices, while consumers over the age of 35 are more demanding when it comes to a mobile-friendly experience. Mobile devices also continue to make vehicle sales more elusive for dealers since both young and older consumers continue to shop competing dealers, even while they are in a dealer’s showroom Add a comment

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