Is Hummingbird Killing The Local SEO?

Black-throated Mango hummingbird, Anthracothorax nigricollis

Is Google’s Hummingbird really killing the SEO? Along with the other updates that Google made since the past twelve years. Since it has been its tradition to name a new algorithm after an animal, it was called “Hummingbird” because of its fastness and preciseness when it comes to bringing search results.

Let us re-evaluate the local SEO (Search Engine Optimization) campaign and how Hummingbird affects it.

First, a brief background on Google’s Hummingbird: Google aims of a precise and fast ability to perform better search results. Most especially now, voice search is becoming popular that is why more people are asking complex questions instead of just making simple searches through the use of keywords. It pays more attention to every word in order to ensure that the whole meaning of the search is given attention rather than focusing on specific words.

For instance, one wants to search for the nearest local bank in an area. Traditionally, a search engine will focus in finding a page to match every word and results to a page that says “bank” and “a specific area, Miami, Florida, for example”. While in Hummingbird, the search is going to focus on the entire meaning of the search. It could understand your search as you’re looking for a list of banks within the area.

How do you think will you be able to apply the concept of how Hummingbird performs its search to your local SEO?

The best thing to do is understand Google and support its decision to improve the process of making searches for the better. Be open to new changes, as they always say. If you are doing your job in an honest way, you have nothing to worry about. Later you will realize that it will bring more advantages to your rankings, especially that the way it will do searches is going to be smarter. Have you notice before while you’re doing searches, results are not even close or related to what you’re looking for? Google understands this feeling that is why it aims to understand the meaning of searches rather than just providing results with keywords.

Also, since mobile optimization is already on the rise, Hummingbird is one step to enhance the intellectual capability of searching in Google. You may start to look at Google like a human instead of a robot. As more people are using smartphones, more and more consumers are using the mobile devices to do their searches. So it supports that content be prepared for mobile optimization.

Voice searches are also beginning to become popular. Thus, a more conversational search is going to be more effective. That is why, the Hummingbird algorithm has been designed to bring concrete results and at the same time, providing convenience to consumers using voice searches.

What revisions can you do to make use of Hummingbird?

This is really the time that we will see a more useful and relevant content; that content must be created uniquely. The way that Hummingbird will rank content will depend on its usefulness to searches and how good it will be able to address the needs of the users. Everything must be based on the content’s credibility. For you to remain a good rank in search engines, you must maintain and aim to improve your reputation on the Internet. The more users will read and share your content will mean the more authority you have in site rankings.

To sum it all up, welcoming new changes with a positive attitude is the right path to take. All of us are smart, solutions and new ideas are easy to find. Who knows, Hummingbird is one change that could bring good results.

Michael Bowen


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