It’s Time for NADA 2010!
By the time this issue hits your mailbox it will be early February and almost time for the 2010 NADA Convention in Orlando, Florida—February 13-15. Some of the dealers in the country will be heading for the convention and some will not. If you are not attending NADA this year, Dealer Marketing Magazine will try to bring you all the things you missed in our March issue. Our editor in chief, Michael Bowen, will present a recap of what new things he found at this year’s NADA in March and how they can benefit your dealership.
If you are attending NADA this year, you will find this issue invaluable when planning your trip to NADA. The center of the magazine is a map of the exhibit floor and you will want to check out our “Must See Vendors” section. These are vendors we recommend you go see while you are at NADA this year.
Also, don’t forget that the upcoming March issue will feature our “Most Influential People in Automotive Dealership Marketing.” We will be taking nominations until February 15th for the people you think are most influential to you and your dealership’s marketing efforts. Our final group of “Most Influential People Automotive Dealership Marketing” will be on the cover of the March issue, so send your suggestions to our editor in chief, Michael Bowen, at MichaelB@DealerMarketing.com.
Prediction for 2010
2010 will be the year that video takes over the top dealership sites in the country. Soon you will see consumers visiting dealership sites to watch video “walk arounds” of vehicles, videos that sell the service department, and videos that help dealers sell more cars via their websites. You might want to start on this now if you want to be ahead of the curve. The days of text heavy, brochure-type websites for auto dealers will be over soon. How does yours look? How many car sales can you directly attribute to your website? If your answer is “not many” you are behind many other dealers in the country. We are watching some dealers regularly sell 25 to 45 cars per month that are unrelated to vehicles sold from lot or showroom visits.
If you need to change that, there are a number of vendors that can help you ramp up. If you need a suggestion on whom to call, email me at Brett@DealerMarketing.com and will send you the names of some companies we have seen help dealers succeed.
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