Joe Montana Guest Stars at DMEautomotive Booth at NADA 2015

Best NFL quarterback of all time “Joe Cool” greets auto dealers at Booth 5657W on Saturday, January 25th; DMEautomotive helps dealers become MVPs with demos of cutting-edge mobile suite and call center technology

Daytona Beach, FL – December 17, 2014 – Joe Montana, considered by many to be the greatest NFL quarterback of all time, will be the special guest of DMEautomotive at NADA 2015 in San Francisco, where the two-time NFL Most Valuable Player and three-time Super Bowl MVP spent most of his career.

Mr. Montana will be greeting dealers and OEMs on Saturday, January 24th from 11am to 1pm at DMEa booth #5657W (Moscone Center, West Hall).  DMEa will be unveiling its new mobile product suite at NADA and, with it, an opportunity for dealers/OEMS to meet and have a picture taken with Mr. Montana, who will be at the booth signing DMEautomotive-provided image cards.

“Our mission is to help every one of our dealer customers become an MVP in their industry by using our mobile suite technology, MasterCall call management, and The Customer Journey programs…and what better way to emphasize this than to have one of the all time NFL greats as a guest in our booth,” said Mike Walther, president and CEO of DMEautomotive. “A living legend, Joe Montana is an inspirational athlete and individual, and we are honored to host him in his football home town.”

Widely considered the best NFL quarterback of all time, Joe Montana personifies performance excellence and personal integrity both on and off the field.  Joe Montana and the San Francisco 49ers won four Super Bowls during his 16 year career.  Known as Joe Cool, Joe was a master of late-game comebacks.  He directed his teams to 31 fourth quarter come-from-behind wins during his career. Twice named the NFL’s Most Valuable Player, Joe earned three Super Bowl Most Valuable Player awards, was selected to eight Pro Bowls, named All-Pro five times and was elected to the Pro Football Hall of Fame in 2000.

DMEa will also be raffling 49er items signed by Mr. Montana for any dealer or OEM who participates in a demo of DMEa’s leading-edge Driver Connect mobile app and/or MasterCall program.


About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.

Media Relations

Melanie Webber, mWEBB Communications, (424) 603-4340,

Crystal Hartwell, mWEBB Communications, (949) 929-4637,

Press Release


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