Joe Verde to Speak On Growth at NADA 2011 in San Francisco

Orange County, CA. – Dec. 7, 2010 – As the retail automotive industry adjusts to a changing economic landscape and new buyer behavior, sales and management training expert Joe Verde will help dealers sort through these developments when he speaks on dealership growth and The New Basics of selling at the 2011 National Automobile Dealers Association (NADA) Convention & Expo in San Francisco, Calif.


The 2011 NADA Conference & Exposition will be held Feb. 5-7 at San Francisco’s Moscone Center. Mr. Verde’s workshop is titled 2011 – It’s Time To Grow, and convention goers can attend his workshop on:


·         Saturday, Feb. 5 at 11am – Room 2001 W


·         Sunday, Feb. 6 at 2:15pm – Room 2020 W


·         Monday, Feb. 7 at 10:30am – Room 2001 W


“Over the last few years, I’ve talked with countless dealers who have gone from ‘surviving’ as a business, then little-by-little moved on to Phase II – the ‘recovery’ stage,” said Mr. Verde, President, Joe Verde Sales & Management Training, Inc. “Right now, it’s time for Phase III – it’s time to plan for growth as we move into 2011.”


Mr. Verde’s workshop will cover the critical issues that promote dealership growth, including business development strategies for today’s new buyer, implementing The New Basics™ with every prospect and establishing a total dealership retention process.


He believes that dealers have to lay the groundwork right now for their future growth. “To grow year after year, you need to drive more traffic to your store, deliver more units to the people who show up on your lot, and you absolutely have to increase customer retention,” he said. “And in my workshop, I’ll cover my best practices for achieving these outcomes.”


Based on his company’s years of industry experience – Joe Verde Sales & Management Training, Inc. has given 23 presentations at NADA since 1991 – it is certain that automotive retailers in San Francisco will take note.


To learn about Joe Verde’s online sales training programs, visit or call (800) 445-6217. For information about Joe Verde workshops and training products, visit the web at


News From The Joe Verde Group®



About Joe Verde Sales & Management Training, Inc. |


Joe Verde Sales & Management Training, Inc., founded in 1985 with corporate offices in Southern California and Dallas, Texas, is consistently rated the number one automotive sales and management training company in North America with its focus on leadership, management and sales training for dealerships, dealer groups and manufacturers.


The Company holds sales and management workshops across North America and pioneered Virtual Training with JVTN®. Mr. Verde is the author of “A Dealer’s Guide To Recovery & Growth”, “How To Sell A Car And Close The Sale Today” and publishes two monthly newsletters; “For All Managers In Sales” and “Selling Cars Today”.

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Summary:Joe Verde will be a featured speaker at the 2011 NADA Convention in San Francisco, Calif., Feb. 5-7.





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