Kevin Root Joins Dealer.com as Chief Product Officer
–Industry Veteran Brings Product Development Expertise to Automotive Internet Marketing Leader–
April 11, 2011 (Burlington, VT) – Dealer.com (www.dealer.com), the global leader in automotive internet marketing solutions, today announced that automotive e-commerce and retail performance expert Kevin Root will join the company as Chief Product Officer. Kevin will leave his position as Senior Vice President of Product Strategy with DriverSide, a Dealer.com partner that provides websites for car owners and customer attraction and retention programs, to join Dealer.com’s executive team.
As a nationally recognized subject matter expert in automotive e-commerce, Kevin will add to the industry experience of the Dealer.com executive team, bolster the company’s product development strategy and retail performance improvement, and add to the innovation and success Dealer.com has already achieved. Kevin, who was recognized by JD Power and Associates as one of the ten original automotive e-business pioneers in 1994, has long been considered a valuable consultant who leads the industry’s best web-based marketing. Prior to working with DriverSide, Kevin spent nearly 10 years with automotive digital provider The Cobalt Group, where he worked on e-commerce performance improvement and products and strategy.
“Dealer.com is thrilled to welcome Kevin Root to our executive team,” said Rick Gibbs, President and Chief Technology Officer of Dealer.com. “Building on his experience with DriverSide and The Cobalt Group, and his understanding of the industry from the perspective of a dealer and a consumer, Kevin will add a key competitive advantage to the Dealer.com leadership team that will help continue to guide the company towards growth and improvement.”
“Dealer.com is already an industry innovator and leading product developer, and I’m happy my experience and expertise will add to their team,” said Kevin Root, new Chief Product Officer for Dealer.com. “I look forward to being part of the continued growth of Dealer.com and the prospect of strengthening the existing partnership between Dealer.com and DriverSide.”
The addition of Kevin Root as Chief Product Officer comes at an important time of growth and expansion for Dealer.com, with company revenues reaching $85 million in 2010, an increase of over 60 percent from 2009 – and more than triple the 2008 level. In addition to its continued strong financial performance, Dealer.com recently increased research and development spending more than 100 percent, expanded industry partnerships, obtained a variety of prestigious awards and accolades, and announced plans to add more than 200 people to its growing workforce.
About Dealer.com (www.dealer.com)
Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies. The company’s innovative websites and integrated online tools include advertising alternatives that significantly lower the cost of customer acquisition, enhancing dealers’ efficiency and profitability.
Recent national and international accolades include Inc. magazine’s 2010 Top Small Company Workplaces and Inc. 5000 Rankings, and Deloitte's Technology Fast 500. In addition, Dealer.com won three 2010 DrivingSales Vendor Ratings Awards as Top Rated Provider in the Website, SEO and SEM-PPC categories; the Automotive Website Association’s 2010 Pinnacle Platform Award and its award for Best Online Advertising Tool; the 2010 Dealers' Choice Diamond Award for Best Website Solution; and Auto Dealer Monthly’s award for Best Video Technology of 2010. Dealer.com also was recently recognized by Vermont Business magazine as the state’s fastest-growing company, and was ranked first in SEO effectiveness among auto dealer website providers for the third consecutive year by Sorgenfrei LLC. For more information visit: http://www.dealer.com/promo/