LotLinx Continues Growth, Adds Two Seasoned Automotive Executives

Company expands offices and builds momentum toward upcoming Canadian and enterprise rollout

ChicagoNovember 14, 2017LotLinx, the industry’s #1 automotive AI, today announced the addition of two new members to its executive staff.


Bob Sherman, formerly of R.L. Polk & Co, a company that provides automotive information and marketing solutions, has been named Vice President of Enterprise Business Development.

And Kim De Palma, who previously led business development for call management company CallRevu, is added as Vice President, Enterprise Partner Development.

Both join at a critical juncture as LotLinx begins to roll out its AI-driven TURN platform to dealers across Canada, offering VIN-specific targeting and a level of transparency never before seen in the marketplace.

Sherman has been in the automotive sector for nearly 25 years, with a focus on data for marketing and attribution purposes. He was a major driver of success at Polk (which was acquired by IHS Markit) and responsible for approaching third-party companies to sell data back into the marketplace. Sherman has track record for successfully placing different automotive vendors together to form lasting partnerships.

DePalma is an expert in automotive dealer communications, and has been instrumental in brokering strategic partnerships with dealers across the U.S. and Canada. Prior to CallRevu, she was Director of Conference Operations for Digital Dealer, developing a robust contact network while supporting events and creating solutions that increased the company’s market share, customer retention and profitability.

To support this growth, LotLinx has recently expanded to larger offices in the historic Downtown Chicago Loop. The move accommodates the company’s fast-growing team as they continue enhance the industry’s leading digital platform for increasing inventory turn by targeting prospective car shoppers and delivering them to conversion-optimized VDPs.


“We’re pleased to be adding Bob and Kim to our team. I’ve worked with Bob and he has a true understanding of the attribution challenges today’s dealers face” says Eric Brown, President and Chief Product Officer of LotLinx. “Our technology is at the core of many successful dealers’ marketing plans, and as we move toward bringing our Automotive AI technology to Canada, they will both be key in generating new customers and helping solidify our North American reputation.”

This marks another critical moment in LotLinx’ evolution following the addition John Gottschalk, one of the industry’s most regarded digital marketing experts.

About LotLinx

LotLinx provides valuable ROI with VIN-specific digital strategies that are tailored to deliver low funnel shoppers to every dealer’s VDPs. LotLinx will soon be available throughout Canada, and the company will be in Toronto to demonstrate its technology at DealerTalk on November 16. For more visit www.lotlinx.com.

Media Contact

Kevin Blomberg, Account Manager | Clarity PR, 617-869-1413 (m)

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