LotLinx Grows Executive Team with Dave Shefferman as Vice President of Product Management
Shefferman boasts extensive experience in digital marketing, e-commerce and online automotive portals
SAN FRANCISCO, CA.—(September 9, 2014)-LotLinx, developers of the auto industry’s first direct linking technology platform, is pleased to announce the appointment of Dave Shefferman as vice president of product management. Shefferman has nearly two decades of experience in the high tech and automotive industries, including with Dealix, where he re-built UsedCars.com from a small classified site to a leading industry portal for used vehicle shopping.
In his new role, he will support LotLinx’s explosive growth by leading product development and data strategy efforts for the LotLinx DeeplinkingTM platform, the first ever VIN-specific inventory advertising technology that directly links car shoppers from search engines and automotive research sites to the vehicle display pages (VDPs) on dealerships’ websites.
Shefferman has an impressive track record of designing and implementing proven technology enhancements. As director of product management for Dealix, he led the re-launch of UsedCars.com and tripled used car lead volume and revenue in the first month alone. He began his career in digital marketing as the marketing manager for E-LOAN, where he led the development of end-to-end reporting and analytics systems. He honed his online skills as product manager for CafePress.com, where he built the user-flow for the company’s Create & Buy™ service. Most recently, he served as director of product management, data operations and development for Trulia.com, designing systems and patented processes to manage real estate listing data quality and integrity.
In addition, Shefferman is a prolific and successful entrepreneur. He founded OneBrick.org, a nonprofit organization focused on getting people involved in community service, and co-founded ManageMyScore, an online service that helped people understand how their financial actions would impact their credit scores. Most recently, he founded WineSavage.com, an online wine club focused on artisan, handcrafted wines.
“LotLinx is a proven technology platform that streamlines the car buying process and delivers higher conversion rates at a fraction of the cost of other marketing channels,” said Shefferman. “I think the product is phenomenal, and I’m excited to be working with a fast-growth company and a team of industry veterans who are committed to delivering the best online experience possible.”
“Dave’s deep product expertise and strong entrepreneurial spirit are incredible assets for LotLinx,” said Dean Evans, LotLinx CEO. “As we continue to experience strong growth, his skills will be instrumental in helping us continue to provide a positive and efficient online experience for dealerships and consumers.”
About LotLinx (www.lotlinx.com)
LotLinx is the auto industry’s first DeeplinkingTM technology platform, connecting over 6.5 million consumers who are searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company’s mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx’s patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer’s Vehicle Detail Pages (VDPs), all at a higher conversion rate and fraction of the cost of other marketing options. LotLinx is based in Moraga, CA.