Mark Stringfellow Joins the Next Up as Vice President of Sales

Anaheim, CA – Sept. 16, 2014 ─ The Next Up, a retail sales process (RSP) proven to improve dealership sales, is pleased to announce Mark Stringfellow has joined the executive team as vice president of sales. Stringfellow brings with him more than 14 years of experience in the automotive industry, most recently as the national sales manager – key accounts for Dominion Dealer Solutions.

In his new role, Stringfellow will be responsible for business development and the creation of key partnerships to drive aggressive growth for The Next Up, a Retail Sales Process (RSP) that has proven to make sales teams more effective and increase test drives, write-ups and sales.

Stringfellow comes to the position with a wealth of knowledge on both automotive industry processes and inventory management from his time spent at Dominion. During his 14 years with the company, Stringfellow held numerous roles including: operations manager, marketing director and national sales director – key accounts working with automotive groups like Asbury, AutoNation, Lithia, Larry H. Miller, Sonic and Van Tuyl, among others.

“I’ve worked with enough management teams and stood in enough dealership showrooms to see missed opportunities across the board. Missed opportunities are driven by all the moving parts in a store that must be managed by sales managers,” said Stringfellow. “With The Next Up, we bring true transparency to the management team based on what’s happening on the dealerships lot and the showroom in real-time. Sales managers can now see where the fall off is during the sales process and make immediate adjustments in order to sell more vehicles. The Next Up is the first technology I’ve seen that takes the known entity of digital traffic and combines it with the unknown entity of walk-in traffic and outputs a true traffic number. From there, management is able to coach and condition their team on how to grab those missed opportunities, improve in areas in which they’re weak, and increase their sales each month.”

“We’re looking at a year of tremendous growth and obviously Mark’s work during his time at Dominion and the relationships he established while there will help propel us to the next level,” said Clint Burns, founder and CEO of The Next Up. “Mark immediately understood the value of having transparency across the sales team and the invaluable knowledge our back end data provides. We’re thrilled to have him on the team.”

For more information about The Next Up’s Retail Selling Process, visit

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About The Next Up:

The Next Up is a Retail Sales Process (RSP) that has proven to make sales teams more effective and increase test drives, write-ups and sales. By combining a closed floor selling system and easy-to-use technology, General Managers and Sales Managers are able to queue up sales leads in the door and level the playing field for their sales staff. The result is more time spent with each lead, increased test drives and higher sales numbers overall. For more information on The Next Up, please visit

Media Contacts:

Laurie Halter

Charisma! Communications

Ph (503) 245-3140

Press Release


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