Two recent auto industry reports offer valuable insight into evolving dealer-consumer dynamics. These reports, created from research by the consulting companies Capgemini and McKinsey & Co., can help dealers prepare for this relational change. In the reports, Capgemini and McKinsey suggest that dealers must embrace this change to remain successful.
The word “should” is always around. Even in your private thoughts, should always shows up, making statements and providing unsolicited advice. There’s one bad thing about a should, however—it rarely takes action. Luckily, there is a word that keeps should away: “must.” You’ll always meet a must head on—no matter
Perhaps you’ve just returned from the 2015 NADA Convention, and feel you didn’t accomplish enough or meet your business objectives while attending the show. It’s a significant investment of time and money to attend trade shows, so you need to have a strategy to make the most of them. Here
Dealers have always used data to improve results, even if only pencil entries in the desk log or names in a Rolodex. Thankfully, the computer has made capturing and organizing data much more practical and useful. For example, a dealer using data mining can quickly extract insightful detail from customer
Over the past 30 years I’ve witnessed many changes in the car business; from the surge of Japanese automakers in the 80s to the shift to SUVs and trucks in the 90s, and recently the rise of hybrids and new technology. But the most significant change to the car business
There used to be a time, not so very long ago, when the ad plan for the typical dealership involved taking a phone call and answering the all important question…What do we want to put in the paper this week? The days when you could get away with just being
Every year, as the winter months approach dealerships cut back. It’s a major problem in the automotive industry—dealerships winterize their businesses by hibernating, by giving up at the end of the year. They seem to think that the best approach to the slow months is just to withdraw—to cut back.
Let’s think for a moment about the deep connection we feel to our smartphones. We store family photos on them. We go to sleep next to them. We pretty much feel like we’re missing a limb if we leave the house without these devices close to our bodies. With that
You could spend all the money in the world on radio and TV spots screaming “Big Sale,” send out 100,000 direct mail pieces to every warm body in the county, and shout from the roof tops ’til you’re blue in the face trying to infect people with a little dose