Every year, as the winter months approach dealerships cut back. It’s a major problem in the automotive industry—dealerships winterize their businesses by hibernating, by giving up at the end of the year. They seem to think that the best approach to the slow months is just to withdraw—to cut back.
Let’s think for a moment about the deep connection we feel to our smartphones. We store family photos on them. We go to sleep next to them. We pretty much feel like we’re missing a limb if we leave the house without these devices close to our bodies. With that
You could spend all the money in the world on radio and TV spots screaming “Big Sale,” send out 100,000 direct mail pieces to every warm body in the county, and shout from the roof tops ’til you’re blue in the face trying to infect people with a little dose
Today’s marketplace is constantly evolving. Each day there is a new technology or a new piece of software that promises to deliver more traffic, higher sales, and easier customer interaction. Many dealers think that they need the next bright idea, the next shiny tool, the next technical innovation to attract
In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to their mobile devices. In fact, the study (called “Women + Mobile: The Unbreakable Bond,” found that 60% of women say their smartphone is the most important device they own, and 88% of women
In a perfect world, everybody would love your advertising. Unfortunately, the world isn’t perfect. Most dealers design advertising campaigns that won’t put anybody off. And in doing so, they unintentionally create advertising that is ignored by almost everyone. We are slaves to the numbers. Advertising should be all about the
The term, “behavioral adaptation,” describes an animal’s adjustment in behavior to survive climate change, food scarcity, or other transitions in its environment. Animals that don’t adapt die. If today’s dealerships don’t adapt their digital marketing behaviors to meet the preferences of the millennial generation, they could also face uncertain fates.
Measuring the success of marketing efforts should be easy. After all, it is as simple as showing they make more money than they cost. However, for many dealerships, those results can be elusive or unclear. Marketing success is more than simply a measurement in money. A survey by Duke University’s
Hint: It Starts With A “C” Are you a creative person? We assume your answer is, “No.” The majority of the adult population believes they are not creative, even though creativity is something everyone is born with. NASA tested groups of children for creativity and 95% of five year-olds tested