Measuring the Value of Marketing

Written by John Murphy. Posted in Marketing

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Measuring the success of marketing efforts should be easy. After all, it is as simple as showing they make more money than they cost. However, for many dealerships, those results can be elusive or unclear. Marketing success is more than simply a measurement in money Add a comment

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The Secret to Finding Your Next "Big Idea"

Written by Jimmy Vee & Travis Miller. Posted in Marketing

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Hint: It Starts With A "C"

Are you a creative person? We assume your answer is, "No." The majority of the adult population believes they are not creative, even though creativity is something everyone is born with. NASA tested groups of children for creativity and 95% of five year-olds tested as highly creative. Then years later as adults, only 2% of these same people tested as highly creative Add a comment

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The Millennials Are Here—What Now?

Written by Michael Bowen. Posted in Marketing

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The topic of millennials is popping up everywhere these days. It makes sense. With 80 million members, they're the first generation to eclipse the size of the baby boomers and they're fast becoming the most important group of consumers in the economy. The advent of the millennial generation has also coincided with sweeping changes in how we consume media, how we communicate with each other and with businesses, and the amount of information available to consumers Add a comment

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Capture Millennial Sales to Drive Long-Term ROI

Written by Kate Bullach. Posted in Marketing

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Dealers are under increasing pressure to make the most of their marketing budgets, so a leading criteria for how to spend those dollars is, “Will I get mileage out of this investment?” Apply this criteria to the customers in your marketplace and millennials—the segment of young buyers born between the early 1980s and 2000s—and millennials emerge as some of your highest ROI customers Add a comment

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The Millennial Rules of Engagement—You Interact, I Transact

Written by David Marod. Posted in Marketing

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Millennials are the most educated demographic group in American history and will soon make up 40% of the car-buying population. True, they are yet to get on their own two feet financially, but since they may still be living with or in close contact with family for cash and/ or insurance, they are consulted, and therefore wield enormous influential power, in decisions regarding purchase of new technology (home theater, phones, etc.) and you guessed it, new cars Add a comment

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