Many car dealers today have lost their enthusiasm and zest for the car business. Nothing is more frustrating for a dealer than not knowing what to do to keep your dealership on track and your employees happy. Add a comment
This represents the first in a series of articles highlighting general managers and their solutions for success within stores across the nation. Tim Caffey, general manager of Lithia Chrysler Jeep, Dodge of Bryan in Bryan/College Station, Texas, shares with us how he researched and changed his store identity and the results that followed the re-branding. Add a comment
New-car sales could reach 15.3 million units or more this year, a big gulp in growth and gratitude. While still off the prerecession years of 16 to 17 million vehicles sold, predicted total sales for 2013 are going to mean a great year of selling cars! Add a comment
There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask, “What can I do besides deliver my service or product as expected?” And therein lies the problem. Add a comment
Our marketing has been responsible for selling over two million cars and every two minutes a car is sold using our Gravitational Marketing® campaigns and strategies. We’ve tested the results of our Gravitational Marketing® formula with excruciating exactness. Here are a few more things we've discovered: Add a comment