In a perfect world, everybody would love your advertising. Unfortunately, the world isn't perfect. Most dealers design advertising campaigns that won't put anybody off. And in doing so, they unintentionally create advertising that is ignored by almost everyone Add a comment
The term, “behavioral adaptation,” describes an animal’s adjustment in behavior to survive climate change, food scarcity, or other transitions in its environment. Animals that don’t adapt die. If today’s dealerships don’t adapt their digital marketing behaviors to meet the preferences of the millennial generation, they could also face uncertain fates Add a comment
I recently read an article published on DealerMarketing.com by Terry Lancaster titled, “Why Are Car Dealers Still Spending 75% of Their Advertising Budget on Traditional Media?” The original article was from December, so obviously I’m a bit behind on my reading pile! Add a comment
Hint: It Starts With A "C"
Are you a creative person? We assume your answer is, "No." The majority of the adult population believes they are not creative, even though creativity is something everyone is born with. NASA tested groups of children for creativity and 95% of five year-olds tested as highly creative. Then years later as adults, only 2% of these same people tested as highly creative Add a comment