An Uncomfortable Marketing Secret

Written by Jimmy Vee and Travis Miller. Posted in Marketing

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secret plan
Danomyte/Shutterstock.com

In a perfect world, everybody would love your advertising. Unfortunately, the world isn't perfect. Most dealers design advertising campaigns that won't put anybody off. And in doing so, they unintentionally create advertising that is ignored by almost everyone Add a comment

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Understanding the Millennial Mindset: Adapt Now for More Sales

Written by Adam Flegge. Posted in Marketing

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The term, “behavioral adaptation,” describes an animal’s adjustment in behavior to survive climate change, food scarcity, or other transitions in its environment. Animals that don’t adapt die. If today’s dealerships don’t adapt their digital marketing behaviors to meet the preferences of the millennial generation, they could also face uncertain fates Add a comment

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Measuring the Value of Marketing

Written by John Murphy. Posted in Marketing

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Eye in puzzle

Measuring the success of marketing efforts should be easy. After all, it is as simple as showing they make more money than they cost. However, for many dealerships, those results can be elusive or unclear. Marketing success is more than simply a measurement in money Add a comment

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The Secret to Finding Your Next "Big Idea"

Written by Jimmy Vee & Travis Miller. Posted in Marketing

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Businessman with new creative business idea

Hint: It Starts With A "C"

Are you a creative person? We assume your answer is, "No." The majority of the adult population believes they are not creative, even though creativity is something everyone is born with. NASA tested groups of children for creativity and 95% of five year-olds tested as highly creative. Then years later as adults, only 2% of these same people tested as highly creative Add a comment

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