If there is a bright spot in the economy these days, it’s the auto industry. Pent-up demand, lower interest rates, great product, and easing gas prices are driving consumers online and into showrooms, ramping up sales for dealers across the country. But it is not all sunshine—at least for new car dealers, who are feeling increasing pressure on margins Add a comment
For years, buyers have come to know the term ‘As Is’ when it comes to the sale of a used car—and these two words can cover a multitude of vehicle sins. They also serve to instantly put the buyer on their guard. Not so long ago, ‘As Is’ was just the way it was for the used car dealer and the used car buyer, because there was no alternative. Then, along came OEM-sponsored CPO (certified pre-owned) programs, which, after two decades, have become quickly identifiable by consumers looking to purchase quality cars from a trusted source. Add to that 15 years of information empowerment (courtesy of the internet) and consumers are more demanding and less willing to accept anything ‘As Is.’
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It’s a fact: Consumers who want the economy of “pre-owned” and the assurance of a vehicle with a warranty can have it all by choosing Certified Pre-Owned (CPO), and they’re happy to pay more for what they perceive to be a better value. As such, CPO represents a unique “win-win” opportunity for dealers and their customers.
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December 31st is almost here, so hopefully by the time you read this you’ve exceeded your annual sales goals and are in the bonus round for the month. If so, why not put some more candles on your cake with a fantastic year-end sales event. Add a comment
These days the pre-owned market has grown so competitive that you need every possible advantage to stay ahead. Supply is down causing dealers to invest more to stock the right vehicles and turn them quickly. Given the number of online shoppers and research coupled with the amount of competition for consumer eyeballs, it is critical to remain on top with analytics and data. Add a comment