Why Your Sales Event Isn’t a Sales Event

Written by Misti Miller. Posted in Sales Events

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Car sale (egd/Shutterstock.com)

Car dealerships have been marketing sales events from the beginning of…well…car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that this is the weekend to buy a car. This has persisted for so long that consumers no longer believe the message Add a comment

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