Maxtradein Dealerdirect™ Lets Consumers Receive an Online Offer on Their Used Car Directly through a Dealership’s Website logo

INDIANAPOLIS (July 16, 2013) – MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting trusted local dealers to compete for their business, is expanding with a new service that lets consumers receive actual offers—not just estimates—directly through a participating dealership’s website.

The new service, called MaxTradeIn DealerDirect™, allows consumers visiting a dealership’s website to enter their Vehicle Identification Number (VIN) and a few quick details about their used car to receive a nearly instant offer directly from that dealer when trading in their vehicle.

Unlike online used car guidebooks, which only offer estimated values of a vehicle’s worth and cannot account for local market conditions or an individual dealer’s inventory, MaxTradeIn DealerDirect lets consumers receive actual offers directly through a car dealer’s website, when they’re looking to sell or trade in their used vehicle.

“A number of factors go into calculating a used car’s value, and no matter what the ‘suggested values’ say in guidebooks, the bottom line is that you can’t actually trade or sell your car until a dealer makes you a real, live offer,” said Justin Bates, co-founder and CEO of MaxTradeIn. “MaxTradeIn DealerDirect not only gives consumers an easy way to receive the dealer’s offer, but also helps car dealers find and connect with potential customers who are doing research on their site to find the best value.”

Dealerships pay a subscription fee to have MaxTradeIn DealerDirect seamlessly integrated into their existing website. Dealerships benefit by capturing high quality opportunities, increasing appointments, obtaining higher quality used car inventory and improving customer satisfaction.

“MaxTradeIn DealerDirect is a great way to mainstream leads to your dealership website,” said Rusty Lasley, Internet manager at Dugan Chevrolet. “Between the dashboard and email notifications, it’s hard to miss a sale opportunity or buy for your used car inventory.”

Founded by a team with more than 50 years combined leadership experience in the automotive sales industry, MaxTradeIn DealerDirect enables dealerships nationwide to quickly engage consumers visiting their dealership website who want to trade in their used car and purchase a new car, facilitating a lower cost of acquisition for their used car inventory.

MaxTradeIn has experienced rapid growth since first launching in Indianapolis in late 2012. More than $80 million in offers have been made by nearly 100 car dealerships located in Indianapolis, Cincinnati and Columbus, Ohio, and Louisville, Ky., that subscribe to the service. Last month, MaxTradeIn finalized a $1.2 million seed round of funding.

To learn more about MaxTradeIn DealerDirect, visit

About MaxTradeIn

MaxTradeIn eliminates the most undesirable part of the new car buying process for consumers –the stressful haggling experience with their trade-in. MaxTradeIn empowers consumers to maximize the trade-in value on their car, while providing dealerships with highly qualified opportunities that assist with building long-term customer relationships. For more information, visit

Michael Bowen


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