Mercedes-Benz USA Names eXtéresAUTO “Preferred Vendor” for Search Engine Optimization for Nationwide Dealer Network

One of Only Two SEO Providers Honored, eXtéresAUTO Tapped To Ensure Best-in-Class Search Performance for MBUSA’s Dealer Websites
September 13, 2010 – eXtéresAUTO ( announced today that Mercedes-Benz USA has named the company a “Preferred Vendor” for Search Engine Optimization (SEO) for its entire U.S. dealership network.
The automaker’s selection of the top SEO providers comes as part of MBUSA’s comprehensive revamping of its dealerships’ digital platform, with all franchises launching new websites this month. One of only two SEO companies selected, eXtéresAUTO also represents the only automotive-specific, “designed-for-dealerships” provider Mercedes has named.
“Luxury auto shoppers are traditionally the heaviest users of the Internet and Search in their dealer and vehicle selection processes,” noted eXtéresAUTO CEO, Richard Winch. “We’re very honored by Mercedes’ recommendation, and the opportunity to provide Mercedes dealerships with the most powerful online search visibility possible, so they ‘own’ the top real estate across Google, Yahoo! and Bing.”
SEO is a core component in eXtéresAUTO’s comprehensive “Search Asset Management” (SAM™) approach, which also integrates advanced Online Reputation Management and Piracy Solutions for dealerships. In the only national awards program where dealersrate the vendors, eXtéresAUTO ranks #1 for SEO[1], and dealerships using the company’s SEO now achieve, on average, 84% first-page search engine placement rates, up from 14% before.
Mercedes dealerships already using the company’s SEO report on the dramatic impact it’s had on their businesses. Randy Powell, General Manager of RBM of Atlanta-North (and Member of MBUSA’s Regional Dealer Advisory Board) notes: “We tried several SEO providers before getting it right with eXtéresAUTO, and it’s made a huge difference in our new, used, service and parts sales – proving to be the highest-impact, highest-ROI marketing we can do." 
And RBM North’s Internet Manager, Bethany Johnson, further testifies to the powerful results they’ve seen by combining eXtéresAUTO’s SEO and Online Reputation Management solutions: “We dominate the first-pages at the search engines – we stand out as the #1 customer choice in our market. And the result is we’ve gained significant market share, and now drive 60%-plus of our total store business directly from the search engines and review sites."
For more information, or to access dealership case studies, contact Beth McGroarty, 213.300.0107,
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at and
About eXtéresAUTO
eXtéresAUTO is the leading ‘Search Asset Management’ provider for the automotive industry. Its proprietary SAM™ technology integrates advanced SEO, Online Reputation Management, Piracy Solutions – and more. AutoSuccess named eXtéresAUTO one of the ‘Top Ten Companies to Watch in 2010,’ and the company’s SEO ranked #1 in dealer satisfaction in the most recent DrivingSales Vendor Ratings Awards. Founded in 2006 by Richard Winch and Graham Winch, leaders in online marketing technologies, the company is headquartered in Riverside, CA.
[1] 2009 DrivingSales Vendor Rating Awards



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