NADA 2013 Executive Leadership Workshop

NADA 2013, the biggest annual event in the auto dealership industry and we know that many of you will be there. To help you prepare, we are bringing you their schedule of events and speakers over the next couple weeks. Below is the schedule and speakers for the Executive Track at NADA 2013. If you want to learn about their other tracks, visit the NADA 2013 Workshop Schedule.If you want to receive information right in your inbox, you can sign up for our eNewsletter at www.dealermarketing.com/weekly.

Bring Disney Customer Service to Your Dealership

The reputation Disney has for incredible service and friendly employees is not magic. It’s sound ideology consistently applied. This workshop will help you improve your store’s service by immersing you in the successful Disney model. You will learn the importance of attention to detail and how Disney trains its employees to treat customers as VIPs. Learn how you too can use the Disney model to consistently promote and ensure legendary quality service.

Presenters:

Dennis Frare, Disney Institute, Celebration, FL

Schedule:

2/9/2013 10:30 am – 11:45 am 205
2/10/2013 3:30 pm – 4:45 pm 205


Cause Marketing: Your New Tool for Higher Profits

Most dealers give generously by contributing substantial amounts of time and money to non-profit organizations. But few know how to incorporate these efforts effectively into marketing strategies that differentiate them from their competition and create sales. This workshop will teach you how to turn the causes you support into one of your strongest marketing tools. Case studies will be presented by DCH Auto Group and individual dealers, revealing tactics and results.

Presenters

: Roy Bavaro, DCH Auto Group, South Amboy, NJ; Cheril Hendry, Brandtailers, Irvine, CA

Schedule:

2/8/2013 12:15 pm – 1:30 pm 203
2/10/2013 10:30 am – 11:45 am 202
2/11/2013 8:30 am – 9:45 am 202

Coffee Stains: Poor Customer Service in Your Store

Learn about re-branding dealerships as they relate to Joe Calloway’s book, “Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.” Learn a five-step employee idea-generation, consensus-building, and decision-making tool called “1/3 Plus One.” Specifically, the issue of poor customer service will be addressed.

Presenters

: Walt Beatty, RICOP Construction, Columbus, OH; Mark Frendt, RICOP Construction, Columbus, OH

Schedule:

2/8/2013 2:00 pm – 3:15 pm 203
2/9/2013 10:30 am – 11:45 am 202
2/11/2013 10:30 am – 11:45 am 202

Current Trends in Today’s Buy/Sell Market

The dealership buy/sell market is very active today. This workshop will examine the key drivers of this activity, including the credit markets, dealership profitability, blue-sky values, and buyers’ ROI expectations. The workshop will also discuss the supply of dealerships for sale versus demand. Today, buyer demand outstrips supply, but in the future, this imbalance may shift with sellers outnumbering capable buyers.



Presenters

: Erin Kerrigan, The Presidio Group, LLC, San Francisco, CA

Schedule:

2/8/2013 3:45 pm – 5:00 pm 205
2/10/2013 3:30 pm – 4:45 pm 203
2/11/2013 10:30 am – 11:45 am 203

Managers and Family: Keys to Your Succession Success

Your competitors have everything you have — except your people and your family! To sustain the growth and value of your business, you must attract, develop, and retain high performers who are able to work with your family now and when you are gone. In this workshop, you will hear success stories relating how other dealers attracted the right people and motivated them to do the right things, the right way, in harmony with their family. This builds value today and succession success tomorrow!

Presenters

: Hugh Roberts, The Rawls Group, Woodland Hills, CA; Dan Schneider, The Rawls Group, Newton, IA

Schedule:

2/8/2013 3:45 pm – 5:00 pm 203
2/10/2013 3:30 pm – 4:45 pm 202
2/11/2013 8:30 am – 9:45 am 203

Overcome Burnout and Reclaim Your Fire

The big lie isn’t that the check’s in the mail. It’s the myth that after climbing to the top of the career ladder, satisfaction and happiness follow. In truth, after careerists attain their goals, they often fall victim to psychological disorders born of the “downside” of success. This workshop provides guidelines and take-home exercises you can use to inoculate yourself against “supernova burnout,” the angst of having everything money can buy but nothing emotionally meaningful.

Presenters

: Steve Berglas, egodoc.com, Pacific Palisades, CA

Schedule:

2/8/2013 12:15 pm – 1:30 pm 205
2/9/2013 10:30 am – 11:45 am 203
2/10/2013 10:30 am – 11:45 am 203
Michael Bowen

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