Naked Lime Marketing Is Approved for the General Motors 2013 Standards for Excellence Reputation Management Program

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KETTERING, Ohio – Nov. 16, 2012 Naked Lime Marketing has announced that its Digital Reputation Management Service has been approved by General Motors (GM) for the 2013 Standards for Excellence (SFE) program.

Naked Lime’s base reputation management package for GM dealers includes everything they need to monitor what their customers are saying online and to help develop credible online reviews for their dealership.

Naked Lime also offers optional services that include the expertise of a trained specialist to do the heavy lifting in managing a dealer’s online presence. The Response Handling Service enables dealers to more effectively monitor the entire web, encourage positive reviews, and manage negative reviews. The Social Marketing Management Service helps put the dealer’s brand where consumers are looking on the top social and local sites.

To enroll in any of the GM-approved reputation management services from Naked Lime, visit

Additionally, dealers may be eligible for reimbursement for these services under the GM iMR (In-Market Retail) Turnkey Program in which GM reimburses dealerships for a portion of eligible local advertising and marketing costs incurred from approved vendors.

To learn more about Naked Lime Marketing, the GM iMR Turnkey program, or the SFE Reputation Management program, please call 855.NKD.LIME (855.653.5463), email, or visit

About Naked Lime Marketing

Naked Lime’s Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web solutions and services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web:, Facebook:, or Twitter:

Michael Bowen


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