Many dealership owners, both large and small, are unfamiliar with buying television airtime to run commercials on local television. Most don’t know that 30 second commercials can be as inexpensive at five dollars each. Add a comment
Marketing an auto dealership gets a little harder and more complex every day. To win, you have to keep up on the latest marketing technology, online advertising, search engine marketing, pay-per-click, email marketing, retargeting, internet leads, chat, and on and on. It’s exhausting. Add a comment
Remember the good old days when consumers would see a car they like on television, or in a magazine, or in the newspaper? If they wanted to find out more about that car, they had to visit a dealership to get all the info like features and price. Add a comment
The thing that triggers a car buyer to buy may not be what you think. I remember shopping for mini-vans when my kids were young. My wife wanted a mini-van, because it was easy to load the kids in the sliding door in a parking lot and there was plenty of room for hauling the kids, their car seats and the neighbor kids and their car seats. When we were looking at the van I kept studying the price, but my wife was more interested in the number of cup holders. Add a comment
February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today that AutoFerret's AVA software was recognized with a 2013 PCG Spotlight Award. AVA is one of six products recognized this year from over 1,000 products showcased at the 2013 NADA Convention in Orlando. Add a comment