Slapped By the Factory

Written by Brett Stevenson . Posted in From the Publisher

Print
broken television

If you own a franchise car dealership or you work at a franchise car dealership, you may have noticed an alarming trend. The folks that supply you with vehicles are increasing the amount their nose is sticking into your business. With their requirements for what you can say and can’t say in your advertising for co-op, they are slowly turning the ads you pay for into branding ads for the factory. Add a comment

Continue Reading

The Wonder of Video for Auto Sales

Written by Brett Stevenson . Posted in From the Publisher

Print
Online video symbol

The thing that triggers a car buyer to buy may not be what you think. I remember shopping for mini-vans when my kids were young. My wife wanted a mini-van, because it was easy to load the kids in the sliding door in a parking lot and there was plenty of room for hauling the kids, their car seats and the neighbor kids and their car seats. When we were looking at the van I kept studying the price, but my wife was more interested in the number of cup holders. Add a comment

Continue Reading

Latest News


Warning: Invalid argument supplied for foreach() in /home/dealerma/public_html/components/com_content/models/articles.php on line 486

Warning: Invalid argument supplied for foreach() in /home/dealerma/public_html/modules/mod_articles_latest/helper.php on line 95

    Warning: Invalid argument supplied for foreach() in /home/dealerma/public_html/templates/dryer/warp/systems/joomla/layouts/mod_articles_latest/default.php on line 15