Marketing an auto dealership gets a little harder and more complex every day. To win, you have to keep up on the latest marketing technology, online advertising, search engine marketing, pay-per-click, email marketing, retargeting, internet leads, chat, and on and on. It’s exhausting. Add a comment
The thing that triggers a car buyer to buy may not be what you think. I remember shopping for mini-vans when my kids were young. My wife wanted a mini-van, because it was easy to load the kids in the sliding door in a parking lot and there was plenty of room for hauling the kids, their car seats and the neighbor kids and their car seats. When we were looking at the van I kept studying the price, but my wife was more interested in the number of cup holders. Add a comment
If you are familiar with what its like to run an auto dealership in today’s world, you know that it isn’t just managing new and used inventory, watching over F&I and sales people, supervising the parts and service department, and running advertising.
Those where the good old days. Now, the average dealer has to manage a glut of new technology, a modern website, internet leads, a BDC, email and pay-per-click campaigns, SEO, service programs, co-op, and a new software widget every week. Add a comment