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July 29, 2009Click Here to Subscribe to This Newsletter
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SALES TRAINING SOLUTIONS Four Ways Your Dealership May Be Mishandling Sales Calls…and the Secrets to Turning Those Calls Around Laura Noonan According to one of our dealer clients, his stores close 25% of call-in leads and just 12% of online leads. I think that says a lot about having a good, old-fashioned, one-on-one interaction with a prospective buyer. If you’re looking for ways to help your sales team convert more phone-ups, then now is the time to look at your call-handling process. Here are four ways your dealership may be mis-handling calls and losing sales. Improve in these areas and you should see your ups close rate rise.
Not listening to the caller |
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Dealer Marketing Magazine Digital Edition
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ADVERTISING SOLUTIONS Evaluate, Engage, Empower— Scott K. Russell In these difficult times in the automotive industry, it is more important than ever to make the right decisions throughout your business. One of the biggest investments for a business is often marketing communications.
So, what is a harried dealer owner or marketing exec to do to sort out these tumultuous market changes and maximize marketing investment? The simple answer is to hire a marketing communications firm. It is not enough, however, just to hire any marketing firm. You need to find the right one... |
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SALES TRAINING SOLUTIONS Are Your Sales People Front Line Ready? Paul H. Webb Dealers and managers all agree that the number one reason customers buy a pre-owned vehicle is condition. When you’ve got diamonds on the lot, you can ask for more and discount less. I know this as a fact, because when I go to the auction I see the same thing happen in the lanes. Two cars come through the auction lane that are exactly the same—exact year, model, mileage, tire wear, equipment, everything—except for one thing, one is dirty and one is clean. How much of a price difference... |
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SEO SOLUTIONS Five Tricks To Help People Find Your Cars Jason Lancaster Dealers often invest ample time in Website aesthetics but ignore optimization. It’s great to have a good-looking Website, but it means nothing if no one ever sees it. Search engine optimization (SEO) is all about making sure that your dealership’s Website gets noticed.
We all know how a search engine works. Type in your keyword(s), press the button, and the search engine suggests two lists of Websites that can help you. One list of links is "natural," meaning that the search engine doesn't require a payment to list these Websites. Alongside the "natural" results is a list of advertisements. Since consumers are usually more likely to click on the... |
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INTERNET MARKETING SOLUTIONS It’s Not The Size Of Your Digital Ad Spend, Jim Irving Not long ago, shifting any ad budget into any digital tactic, even without a solid strategy, could provide a competitive advantage for car dealers. Those days are gone as budgets are now scrutinized more than ever and true accountability is topping the priority list; the result is, just about every dealer has now jumped on the digital bandwagon. As this new playing field levels out, the only way to regain a competitive advantage is to execute better than the other... |
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