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August 5, 2009Click Here to Subscribe to This Newsletter
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INTERNET MARKETING SOLUTIONS Five Simple Tips to Make the Most of Your Pay-Per-Click Budget Todd Swickard More and more attention is being paid to online marketing and there are lots of reasons why. First, approximately three-quarters of American homes are wired for Internet. Next, online marketing is able to segment audiences in a way that makes campaigns truly targeted to reach the right demo and psychographics in a way that other media just can’t match. Let’s not forget about analytics either; running an online campaign can provide near real-time results so that you can determine what’s working, what’s not, and adjust your plan to get the best ROI. The question is, how do you know you’ve set up your PPC campaign to get the most bang for your buck?
Here are five tips that should help: |
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INTERNET MARKETING SOLUTIONS Using Online Auctions as a Virtual Inventory Clive Kinross The Internet has proven to be a tremendous resource for the automotive industry. In today’s wholesale market, it is becoming easier than ever for both independent and franchise dealers across North America to have access to more inventory by looking for vehicles online. At premier online auto auction sites, the variety of inventory available on the Internet is only one of the many benefits of shopping online. Online auctions today function as a one-stop shop for purchasing quality used vehicles and they also provide end-to-end services that can get the car to your dealership with less overall risk and... |
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PUBLIC RELATIONS SOLUTIONS Ten Reasons to Hire a Public Relations Firm Scott K. Russell 1. Ready and on-deck—A PR firm is an extension of a your communication staff, ever ready to provide services that achieve agreed-upon goals, public relations firms provide a critical perspective for clients, keeping them abreast of issues and advising them on the best ways to respond.
2. Objective expertise—Public relations firms are integral and... |
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PRE-OWNED SOLUTIONS Take Advantage Of Cash For Clunkers While It Lasts Mike Benavides It’s not surprising there is consumer confusion surrounding the U.S. Department of Transportation’s (DOT) Car Allowance Rebate System (CARS, aka “Cash for Clunkers”). Given the complexity of the program, customers are wondering whether their vehicle qualifies and how much they are eligible for based on the new car they buy or lease. While the government Website www.Cars.gov is informative, it lacks the functionality to give customers everything they need to know when deciding to replace their older vehicle with a... |
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PRE-OWNED SOLUTIONS Decrease Recon Costs And Increase Pre-Owned Profits Jessica Janko Carpet stains have been a problem for auto recon departments since theyve been putting carpet in cars. There are many ways to attack this problem, from red stain removers to carpet cleaners designed to remove many of the tough stains. Some stains, however, are so set in that no matter what stain removal product is used, the stain just wont completely go away. There have been many attempts at a solution to this problem in the past, even going as far as replacing the entire interior carpet-a process which is both difficult and very... |
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