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August 12, 2009Click Here to Subscribe to This Newsletter
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FIXED OPS SOLUTIONS Times Have Changed Randy Johnson There was a time when you could depend on warranty work to make your service department profitable. There was a time when you could depend on customers coming in for service every three months or 3,000 miles for oil changes. There was a time when you didn’t have to get aggressive, sell tires, worry about the competition, or be open on Saturday. Those times are over.
Your competition is aggressive, competitive, convenient and convincing, and they are in prime locations with a mission to steal all of your customers. Count how many places you could go to have your car... |
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PRE OWNED SOLUTIONS Turn Your Roadway into a Billboard and Attract More Buyers Bill Tucker Today's dealerships know how valuable their location and roadway presentation can be to selling more vehicles. That's why terms like "visual mechanizing" and "auto graphics" have crept into car managers’ everyday vocabulary. In almost every retail environment, visual merchandising has proven to be an essential part of an effective marketing strategy providing an important step in the process of influencing individual buying decisions and capitalizing on brand awareness. Why shouldn't dealerships use their valuable road front for an advertising... |
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PUBLIC RELATIONS SOLUTIONS Bleed It Out Robert Wilson Half a century ago marketing consultant, James Vicary, pulled a hoax on the American people as a way to promote his advertising agency. He reported that he flashed the words “Drink Coca-Cola” and “Eat popcorn” on the screen for a millisecond during a movie in a theater, causing large numbers of people to visit the concession stand. He called the effect Subliminal Advertising. Subliminal means that the effect functions below the threshold of consciousness. Years later, when others failed to duplicate his results, he admitted that he made the whole thing up. Never-the-less, the myth continues... |
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ADVERTISING SOLUTIONS Life After Auto Giants’ Bankruptcies Tom Letizia Two of the big three automakers are in bankruptcy. Many of us are shocked, others expected this for several months. A couple of decades of failure by Detroit have finally brought us to this point, but pointing fingers will not solve this problem. So, the question is: Where do we go from here? Where is the automobile business heading? Is there life after bankruptcy?... |
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MORE ADVERTISING SOLUTIONS Is Your “Cash Price” A Moving Target? Thomas B. Hudson At a recent conference, I sat in on a session where another speaker was holding forth. He was from a company that hosts Websites where dealers can advertise cars for sale and his topic was “Internet Sales Best Practices.” I was half-listening and taking a quick glance at each slide as I caught up on my email, when suddenly, the speaker had my full... |
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