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August 19, 2009Click Here to Subscribe to This Newsletter
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ADVERTISING SOLUTIONS 7 Ways Auto Dealers Can Fail at Social Media Marketing Jason Lancaster “Social media marketing” is a hot new buzzword in the Internet marketing industry, which generally refers to using popular social websites such as Facebook, Twitter, and Digg (as well as niche interest forums and blogs) to market your business. It’s “hot” because it works—from the smallest Internet forum to the front page of Digg, the marketing opportunity for your dealership can be substantial. But it’s not all tweets and flowers. Here are seven common social media marketing mistakes that dealers need to avoid:... |
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MARKETING SOLUTIONS Word-Of-Mouth Advertising—What Are Women Saying About You? Jody DeVere In today’s market, brand loyalty isn’t what it used to be, especially when it comes to women customers. Women make purchases because they believe you’re selling something they need and perhaps saving them money, but they know they have many options. A single bad experience with your business can result in her making a decision to take her business elsewhere. Your products or services may be similar to that of the competition, but the quality of your overall customer service can be why she will prefer to buy from you.
If women have a good experience with your business, they’re more likely to... |
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INTERNET MARKETING SOLUTIONS Synergy Sessions Number One Workshop for Automotive Internet Sales Editorial Staff Renaissance Hotel in Atlanta will host the Fourth Annual Synergy Sessions Event on October 5, 2009 in Philadelphia Aug. 18—With the continued success of Cash for Clunkers, auto dealers are looking forward to keeping the momentum going forward. In that spirit the Synergy Sessions Workshop coming up in Atlanta continues to add top level professionals to its roster of speakers and presenters... |
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INTERNET SOLUTIONS Car Dealerships Utilize Free Websites To Crush The Competition! Sean V. Bradley Confused? No worries—so are most dealerships. This month I am going to talk about a free and a near free idea that will pay big dividends to your dealership.
How many of you have heard of www.Flickr.com? How many of you use Flickr for your dealership? If you aren’t using Flickr, you are seriously not maximizing the free resources available to your dealership. Flickr is to photos or images what www.youtube.com is to videos. Just like you can upload video content into YouTube and YouTube will allow you to:... |
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CRM SOLUTIONS Hope As A Business Plan John Smit The days of running a dealership like a real estate agency are long gone. You cannot be dependent on the good or bad qualities of your sales force by just “renting” them a seat in your multi-million dollar dealership, with multi-million dollar inventory, and then hoping for the best—without accountability. In these times when customers are precious and traditional advertising is ineffective, you must have a plan to make the most of each customer contact.... |
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