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August 26, 2009Click Here to Subscribe to This Newsletter
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INTERNET SOLUTIONS SEO and Your Used Inventory Todd Swickard Dealers know the importance of Search Engine Optimization (SEO) to their lead generation. If your website doesn’t rank well, the leads from your site are going to suffer. You need your website to rank at the top of the search results for your most important keywords, especially on local searches, if you want to receive the highly qualified leads your dealership requires.
When ranking sites, search engines look not only at the content of your site, but also the number of ... |
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FIXED OPS SOLUTIONS Are You Making the Most of Your Service Write-up Process? Joe Coli When I visit dealerships, I naturally wander back to the service drive. Having spent most of my life in the service department, as a technician and a service director, I am constantly amazed at what I see and, in some cases, what I don’t see. Frequently, I witness service advisors who only walk up to the customer’s vehicle, get the mileage and VIN number, then turn right around and go back to their desk to write the repair order. In today’s automotive economic turmoil, this baffles me.
When I was a service director, I constantly... |
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ADVERTISING-MARKETING SOLUTIONS To Advertise or Not to Advertise…That Is the Question Henry Kwartler In a down economy everyone needs to save money. We cut payroll, we cut amenities, and we become frugal, but what about your advertising? Advertising usually represents one of the largest expenses that dealerships have and you can cut it, unlike say your rent. It’s a variable expense, right? What if you viewed your advertising as a variable investment instead of an expense? If you advertised with direct response (DR) ads (ads that feature a direct call to action, such as the products pitched on TV late at night or the weight... |
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INTERNET SOLUTIONS Tracking Conversions Through Search Engine Marketing Tom Knoop Many dealers know the value of having an ad appear on a search engine like Google or Yahoo; someone searches for a brand you sell, they see your ad and click on it, and now they are on your Website looking around. Well, that’s great, but now what? What are they doing once they are on the site? Are you spending money on clicks that work? Is search engine marketing actually bringing customers into your dealership? These questions can all be answered by using conversion... |
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CRM SOLUTIONS Choosing A CRM Company Jock Freese t’s time to choose or replace your CRM solution. The question is: What do you want it to do? Unfortunately, specific standards for easy comparison don’t exist for automotive CRM but if you want the most flexibility, include these four essential elements: opportunity management, positive integrations, database optimization, and database marketing... |
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