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September 2, 2009Click Here to Subscribe to This Newsletter
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INTERNET SOLUTIONS To Bing or Not to Bing Tom Knoop I recently explained to a client that Google dominates the search field, accounting for roughly 70 percent of all online searches, while other search engines, such as Bing, Yahoo, MSN, and Ask round up the remaining 30 percent. The client then said, “Oh, so I guess we want to go for that 70 percent.” To which I responded, “No. You want to go for 100 percent.” This made me realize that I might not be explaining the importance of other search engines when discussing online... |
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EMAIL SOLUTIONS Three Tips to Sell More Cars with a Quick, Quality Email Ralph D. Ebersole With online car buyers, you recognize the importance of quickly responding to their inquiries. Before hitting the “send” button on that next email, however, be sure that you’re also providing a quality response. As with any written communication, put yourself in your customers’ shoes. Have you answered all of their questions and provided the information they need to move forward? Did you check the email for spelling and grammatical... |
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ADVERTISING-MARKETING SOLUTIONS What’s the Frequency Kenneth? Jim Irving It has become commonplace for many digital media sales folks to go straight to the argument that what they sell is a better alternative than traditional media. This is not, and should not be, a dead argument, however, it sidesteps the real question they should be answering which is “Of the digital budget I have to spend, what makes you the best option among my endless choices?” |
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BIZ DEV SOLUTIONS The Value Of Internal Controls And Processes Sherralyn Peterson Did you know that behavior and processes are the biggest drivers of profitability and success? It’s a proven fact. Think about it: sales volume, serviced vehicles, financial services sold—they are a must for revenue. But if your employees and managers cannot execute, do not handle transactions properly, or don’t act in your company’s best interest, it is all for naught! Profits could be lost, never realized, or not recoverable... |
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FIXED OPS SOLUTIONS Green Inspections Aren’t a Fad; David Boyle Let’s go back in time for a moment. Visualize 1980, a time when consumer spending was strong, the average cost of gasoline was $1.03 per gallon and a loaf of bread was just $.48. Boy those were the days. Today, however, consumers face the unavoidable realization that living in the twenty-first century, in real simple terms, is just plain expensive! Consumer spending is decreasing and shoppers are becoming more aware of how they can save money long-term, especially when... |
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