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September 23, 2009Click Here to Subscribe to This Newsletter
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F & I SOLUTIONS Keep Your Hat On! Emily Beck ISometimes I like to pretend that I’m not a lawyer. After all, the endless barrage of lawyer jokes can start to wear a gal down. But, for some reason, folks can always seem to sniff me out and peg me as an attorney. (Yes, I know. It’s embarrassing.) I bet I could be sitting in a bar in Djibouti and someone would mosey up and drown me with their personal legal issues. I guess my lawyer hat is just glued to my head. I think it is probably similar in the car ... |
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PRE-OWNED SOLUTIONS Choosing the Right Inventory Joel Kennedy So, you are an independent dealer who is really on the ball. You know your customers and their needs. You have solid relationships with lenders that consistently meet the needs of your customers. All you really have to worry about is making sure you have the right car at the right time. You also know, however, that staying abreast of changes in your customer base and lender programs is an important piece of the puzzle when it comes to staying on top. Choosing the right inventory is ... |
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F & I SOLUTIONS Opportunities Given and Opportunities Lost Jan Kelly The recent rebate programs seem to have enticed consumers back into the showroom. The government-backed, manufacturer rebate program “cash for clunkers” has helped many people trade out some potentially negative equity, their clunker, for some positive equity—a new, highly fuel-efficient vehicle. In many cases, the cash down has been forty to fifty percent. Many finance departments have experienced a decline in... READ MORE... |
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INTERNET MARKETING SOLUTIONS Staying Out Of Google Hell Neal Fondren In recent columns, I’ve cautioned readers that tricking or attempting to game the search engines is a very risky proposition with only short-term benefits. A few weeks ago, we encountered an auto dealership that didn’t understand why its universal search results were, to say the least, anemic. It took only a few minutes to determine that the issue with the URL was that the major search engines did not recognize the dealership in their respective indices.... |
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ADVERTISING SOLUTIONS From Internet Lead To Appointment In Three Simple Steps Ben Brigham In last months installment, I discussed improving Internet lead response rates and revealed the three cardinal rules for any email message to a customer who comes in as an Internet lead. If you have incorporated those three rules into your messages, you have, no doubt, seen a dramatic increase in your response rate. This month, I will look past the initial contact and discuss the process of converting an Internet lead into an... |
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