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September 30, 2009Click Here to Subscribe to This Newsletter
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INTERNET MARKETING SOLUTIONS How to Determine Your Search Engine Marketing Budget Tom Knoop Many auto dealers understand the value of including a Search Engine Marketing (SEM) campaign in their advertising efforts. They know that their dealership determines a daily (or monthly) budget and is charged only when someone clicks on their ad and is sent to their website. What some dealers don’t know however, is how much they should be spending on their SEM budgets. Before you start thinking about SEM budgets, do a quick search for some keywords that you want to include in your SEM campaign. When you look at the search engine... |
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PRE-OWNED SOLUTIONS How to Create and Cultivate Lasting Financing Relationships Joel Kennedy For dealers, getting the right lender and financing support for your clientele can make or break you. Since mid-2008, building lasting relationships that meet the needs of your entire clientele has been tough. Let’s spend a moment examining why this is.
Lenders in the market have been dealing with a negative scenario borne out of two similar woes: credit markets seizing up and freezing and negative portfolio performance. Across the board (FICO ranges) lender-managed portfolios that were originated in ’06-’07 have performed negatively—far below expectations. Loss frequency ... |
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ADVERTISING SOLUTIONS Selling Cars Online Is Becoming Personal David Piestrzynski Many dealerships are finding it pays to include more than just the hard facts when listing cars on the internet. According to Don Crawford, senior project manager for eBay Motors, some dealers have found success with listings that resemble personal ads and give full disclosure on a vehicle. “It’s important to see beyond the process of ‘here’s your keys, see you later’,” Crawford says. “The internet makes it tougher to create a rapport with customers, so the listing acts as the salesperson.”... READ MORE... |
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INTERNET MARKETING SOLUTIONS Strategies To Make Money With Social Media Jared Hamilton Social media is a great marketing tool for dealers who know how to use it correctly. The largest benefit to dealerships, however, is not social media’s promotional power, but its ability to solve real world dealership issues and lower costs while driving sales. Peer networking is nothing new to our industry. We have networked, shopped vendors, and collaborated on best practices in 20 groups and at conventions for decades. Social networking does not replace these physical venues, but it does ... |
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ADVERTISING SOLUTIONS 6 Tips for Improving Your Dealership Right Now Sherralyn Peterson At this time of year, dealerships are typically buzzing with energy. With today’s economic decline and industry challenges, however, sales have slowed down and business overall is slower than usual. When business is slow, it is a great time to step back, analyze the business, and make improvements. Improvements are critical to any business, they can increase revenue and help you be more profitable, but often they are put off until another day. Here are a few ways to capitalize... |
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