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October 7, 2009Click Here to Subscribe to This Newsletter
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FIXED OPS SOLUTIONS Get the Book Out Mike Thompson What book? I’m glad you asked. In every new vehicle sold in this country, there is a book and the book is called the “Scheduled Maintenance Guide”. For short, we’ll call it the SMG. Most vehicle manufacturers, except GM, include the SMG as a separate book in each vehicle they produce and it can be found in the glove box enclosed in plastic. This book contains the required maintenance services that each vehicle should receive... |
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INTERNET SOLUTIONS Revamp Your Website for 2010 Michael Bowen The internet age is no longer on the way; it is here now. For auto dealers the question is no longer whether or not to have a website, but what kind of website and web resources they should use to reach the vast majority of consumers that are searching the internet for their next vehicle. Although the internet is now the place where the majority of customers start looking for a vehicle, it is still new and many dealers continue to figure out the best way to use their websites and the internet to grow their businesses. In order to help, we’ve spoken with a panel of experts to bring you the very latest in best practices and marketing techniques for the internet.... |
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MARKETING SOLUTIONS Using Online Auctions for Greater Efficiency Andrew Iorgulescu In the past year, the automotive industry has taken a significant hit unlike any we’ve seen for a few decades. With the weak economy and buyer confidence low, new car sales plummeted. Many dealerships experienced a surge during the recent “Cash for Clunkers” program, but since the program has ended and the economy is still in recession, dealerships will likely return to relying once again on the bread and butter that has sustained them during these tough economic times—used ... |
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INTERNET MARKETING SOLUTIONS Conversion Is the Only Metric that Matters Mike DeCecco When your dealership is in the market to purchase a new Web solution, it's difficult to wade through the sea of differing opinions and sales pitches you receive. Some vendors offer custom solutions to bring a dealer's vision to life, while others offer customized template solutions that incorporate proven, time-tested designs. Which is better for you? Keep in mind there are a number of important factors you should consider when choosing a new ... |
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USED CAR SOLUTIONS Keep Your Vehicle Inventory On The Move—And Maximize Profits Tim Zierden Effectively managing your vehicle inventory is the ultimate goal of any used vehicle department. To maximize your profits, it’s vital that you and your sales staff practice regular procedures that keep those vehicles churning. While many dealerships tend to focus on the importance of “Internet pricing” when it comes to managing vehicle inventory, blindly following a general theory of pricing and stocking vehicles based purely on Internet advertising data can lead you down a path of reduced profits and slow-turning vehicles. So what are the issues you should consider... |
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