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November 4, 2009Click Here to Subscribe to This Newsletter
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INTERNET MARKETING SOLUTIONS Five Methods to Improve Automotive Dean Evans One of the greatest opportunities for the automotive industry today is better alignment of online search marketing efforts among all tiers. It's no exaggeration to say that millions of dollars could be saved and much more effective online search results created. Paid online search strategies should be created with one person in mind—the consumer. Unfortunately, the consumer is often largely absent from thought and discussion when each tier operates independently. What are automotive consumers looking for online? Where are they looking, when are they looking, and how are they looking? Answering these questions throughout the buying cycle and coordinating search strategy among tiers accordingly, are the keys to... |
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CRM SOLUTIONS Compliance Issues and the Dealership Jan Kelly Often, life can be summed up in one word “priorities.” If compliance has not been one of your priorities it should be. Here is why—we are living in a very litigious society and people are looking for ways to get out of contracts and ways to profit from the over sights of other people.
One area of compliance that is often overlooked is identity theft protection. The federal government has a few regulations that are focused upon curtailing identity theft and holds businesses accountable if the source is tracked to your business... |
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MARKETING SOLUTIONS Are You Advertising in the Right Places, Laura Noonan This may contradict much of what you’ve recently heard and discussed at the marketing water cooler over the last few years, but not everyone is going online to do everything under the sun. I know this is not what your SEO consultants and website developers want to hear, but it’s true.
While the use of the internet continues to rise each year and there are polls that say 75 percent of car buyers use the internet, it is important that prospective new and used buyers have multiple avenues to reach your dealership so that you can achieve your sales goals. For instance, a recent study polled one thousand... |
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INTERNET SOLUTIONS SEO Secrets Revealed Neal Fondren A logo represents an organization's personality and its opening statement to the public. Logos can be seen on business cards, billboards, in print, online, and everywhere in between. Many well known organizations have memorable logos-think of the Target bull's eye, the Nike swoosh, or the Apple computer Apple. All these logos are memorable as symbols of the company they represent. With just a symbol, consumers associate a company and a brand promise, without ever seeing a written description or company... |
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MARKETING SOLUTIONS Maximizing Your Leads Michael Bowen Third-party leads are an essential part of any dealership’s sales arsenal. Without third-party leads you’re forgoing a large portion of your potential customers and in the current economic situation you cannot afford to miss a single sale. “Working with third-party lead providers allows dealers to reach more in-market shoppers than they can on their own,” advises Mitch Golub, president of Cars.com. This is not to deny the importance of first-party leads from dealer Websites or advertising. First-party leads are important and later in this article we will discuss how to create more sales from your Website and other first-party lead sources, however, even with the advent of the Internet and dealership Websites, third-party leads and online classified listings allow dealers to reach customers they might otherwise not be able to... |
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