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Dealer Marketing newsletter
November 11, 2009Click Here to Subscribe to This Newsletter

PRESS RELEASE

CDMData Launches AutoOffice® and
AutoOffice Plus, Helping Dealers
Manage Inventory Online Cost-Effectively

Irvine, Calif., November 2, 2009

CDMdata, Inc., a Kelley Blue Book company, today announces the launch of its all-new AutoOffice and AutoOffice Plus offerings in a time when cutting overall costs and increasing turn rate is paramount. AutoOffice is a Web-based inventory management solution designed as a one-stop-shop for pricing, managing, marketing and selling inventory online. The tool simplifies the collection of vehicle information, detailed seller’s notes and multiple photos, and distributing the listings to online advertising Web sites. AutoOffice Plus builds on these features by giving dealers access to the Market Pricing tool and ability to post inventory on Craigslist®. ..
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PRE-OWNED SOLUTIONS

Three Keys to Capturing the Under-Served
Buy Here, Pay Here Market

Joel Kennedy

This year has proven that dealers with a strong focus on the under-served and buy-here pay-here (BHPH) market are winning. And, as we approach the wintertime, the underserved car market will continue to thrive, here’s why:
Increased competition
There has been a drastic up-tick in new market entrants. Both independent and franchise dealers are aggressively pursuing the underserved and BHPH car shopper. Buy-here-pay-here shoppers, in particular, are seeing their options expand and are patronizing these new dealerships...
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F & I SOLUTIONS

Adaptive Use?

Thomas B. Hudson

Maybe, like us, you thought the Federal Odometer Act dealt only with the failure to accurately disclose mileage registered by a vehicle’s odometer. That’s the impression you’d get if you actually read the law. Those crafty plaintiffs’ lawyers, however, are masters of “adaptive use,” that art of making an object serve a purpose that the object’s makers might never have dreamed of. Watch this sleight-of-hand. Peter Vasilas, and other members of a purported class, sued Subaru of America, Inc, for violating the Federal Odometer Act and for breach of contract and breach of warranty. The class was made up of people who bought or leased cars manufactured by Subaru....
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F & I SOLUTIONS

You Snooze You Lose: Timing Is Everything In Special Finance

Michael Snider

Do you know of a dealership that allows potential buyers walk around the lot browsing vehicles for hours, days, weeks, even months, without being assisted by a sales professional? In all of my years in the automotive industry, I have never witnessed this, and the chances are, neither have any of you. On the other hand, I have witnessed special finance departments receive phone and/or Internet ups and not call those individuals back for days, weeks, or even months on numerous occasions. The question is: What is the difference...
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BHPH SOLUTIONS

Q&A With Troy Cavallaro,
Founder Of Pelican Resource Group, LLC

Editorial Staff

With so much in flux in the new car industry and the credit crisis, many dealers are looking to the buy here, pay here segment of the auto industry to grow their business. In order to help our dealer readers learn more about this segment of the auto industry, we interviewed Troy Cavallaro, the founder of Pelican Resource Group, LLC, a leading provider of servicing solutions for sub-prime automobile receivables...
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COMING UP IN DEALER MARKETING MAGAZINE'S NEXT ISSUE:

DECEMBER 2009:
AFTERMARKET PARTS & ACCESSORIES / DEALERSHIP SALES TRAINING

OEM, Motorsports, Custom Work and Service. Pimp that ride and your sales team.

JANUARY 2010:
PRE NADA

We'll help you prepare and give you some insights as to what you may see this year.

FEBRUARY 2010:
NADA 2010

Interviews, photos and all the right stuff from NADA 2010

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