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November 18, 2009Click Here to Subscribe to This Newsletter
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INTERNET MARKETING SOLUTIONS Pricing Inventory Effectively to Get Leads Alex Schoeneberger The days when you could get away with not pricing your inventory online are gone. Now, most consumers won’t even bother looking at vehicles that aren’t priced when they can see a list of dozens, if not hundreds, of similar vehicles that are priced in the same search results. Whether they don’t have time to call, they’re scared of getting sucked into a sales pitch before they’ve done all their research, or they find the right vehicle at the right price before contacting your dealership, there are lots of reasons why not pricing your vehicles online could mean you’re giving away sales to the competition... |
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SEARCH ENGINE MARKETING SOLUTIONS Three Tricks to Making Your SEM Ad Stand Out Tom Knoop Do a quick search on Google, Yahoo, or Bing for the brands you sell. Now take a look at the sponsored links, either at the top of the page or on the right side of the search results. Most of you will see a bunch of paid ads that are almost indistinguishable from each other. So how do you make your ad shine in a sea of plain, boring search ads? Here are a few tips that might help the customer click on your ad versus your competitor.
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F & I SOLUTIONS Get Ready for a Stronger Year-End Financial Finish Sherralyn Peterson Now is a good time to start preparing for year-end. Waiting until the last minute or right before closing the final books is a recipe for disaster. Even though this year was one of the worst in automotive history, you still want to make sure you can finish as strong as possible. Nothing is worse than trying to purify inventory, reconcile schedules, research rejects and charge-backs, correct set-ups, and adjust journal entries under pressure and in a short period. These important responsibilities require adequate time to properly complete.
Incentives are one of the largest receivables for a dealership. With thousands of dollars passing through deal jackets every day, dealers should make sure they are all accounted for and no incentives are left unclaimed or unpaid! Here are a few general points... |
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ADVERTISING SOLUTIONS Managing the Lengthening Consumer Purchase Cycle Mark Garms As if dealers didn’t have enough to contend with in today’s challenging climate, we now find out that consumers are taking longer than ever to make a decision about their vehicle purchase. According to CNW Research, today’s total time to acquisition for new car buyers has doubled since 2001.
Given that more and more of a dealership’s potential car buyers are these ‘long-term deciders’ and nearly three out of five car buyers purchased more than 30 days after submitting an online purchase request2, sustained, long-term contact and communication over the lengthened purchase cycle has become critical to conversion. The good news is that while only 10 percent of in-market, new vehicle intendersvisit dealerships three months out from purchase, 66 percent are actively visiting and researching at third-party sites during this period1. So, with these long term, in-market car buyers continuing to engage in the process online, marketing to them and staying in touch with them can (and must) also be done online—efficiently and without sapping valuable sales staff resources.... |
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DIRECT MAIL SOLUTIONS The Do's (Not Don'ts) Of Direct Mail Mark Garms You have a marketing campaign coming up and you expect results. Here are some tips to help make sure you get the best bang for your advertising buck:
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