Having trouble reading this email? Please click here!
December 2, 2009Click Here to Subscribe to This Newsletter
 |
|
 |
|
 |
|
 |
|
 |
|
|
|
|
INTERNET MARKETING SOLUTIONS Expand Inventory Exposure to In-Market Car Shoppers Alex Schoeneberger The car shopping process has evolved dramatically over the past several years. Consumers are demanding greater amounts of information at a faster rate and the ability to access this information with ease. While Kelley Blue Book’s kbb.com® is noted for providing trusted vehicle research, online car comparisons, the latest in news and reviews, and much more, it recently added a new, simple feature to its top-rated website.
Kbb.com garners 14 million monthly visitors ready to... |
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
INTERNET MARKETING SOLUTIONS Social Media—the Auto Dealership’s New Secret Weapon Jared Hamilton How Dealers Are Collaborating Their Way to Success
Within the last ten years, the internet has become completely mainstream; connecting our world like never before, it has become an incredible, vast social network. With a reported 67 percent of the global online population now visiting ‘member communities,’ including social networks/blogs1, it is no surprise that social media is proving to be a powerful business-to-business tool.
As we all know, the economic realities of the automotive industry have been bleak, with shrinking car sales, disappearing margins, and the inability of dealers to turn a profit on new car sales. These challenges, however, are proving to be a catalyst for the adoption of social media by our industry, starting with B2B social media on websites that offer open, objective, collaborative forums. These networks are not only useful in helping our industry... |
|
|
|
|
|
|
|
|
F & I SOLUTIONS Don’t Get Bitten by Your Bird Dog Patty Covington Long-standing dealership practices aren’t necessarily legal dealership practices. Many of these questionable practices have been around for years and often dealers keep using them, because “everyone does it.” Dealers don’t think twice or consider whether the practices are legally permissible or even if they are good for business. The practices, over time, have simply become part of the way dealership operations are run.
Referral fees are a good example of these practices. I’m not talking about leads purchased from a ... |
|
|
|
|
|
|
|
|
CRM SOLUTIONS How Do You Define ROI Of Your CRM? Saphura Long Last weekend, as I prepared to make the weekly grocery trip, my husband and youngest son volunteered to come along. Now, after thirty-odd years of marriage, I know to proceed with caution when I enter the grocery store with two men who consider peanut butter cups to be staples, and stockpile root beer and hot dogs with an Armageddon-like fervor whenever they set foot in the grocery store.
The trip was going along pretty uneventfully, until the cashier noticed my last name on my credit card. She asked if my husband was a well-known local dealer... |
|
|
|
|
|
|
|
|
PRE-OWNED SOLUTIONS When Buying Used Car Advertising—Analyze, Don’t Overanalyze Skip Dowd Over the past 14 years of selling advertising to automobile dealers, I have noticed two basic categories of buyers who hurt themselves by inaction. To those of you who are not in these categories-and there are many-congratulations! For those of you who are, there is a cure. The paralyzed buyer: This individual tracks so many numbers and puts so much effort into analyzing performance, sales, close ratio, and so on that they tend not to make decisions, knowing that their information is not completely accurate. The uninformed buyer: This individual tracks little information about the performance of his or her advertising dollars. Since these two prototypes lead to misconceptions when buying advertising for your dealership, we developed this simple approach to analyzing the effectiveness of your current and future marketing efforts.. READ MORE... |
|
|
|
|
