To Describe Vehicles And Influence Sales
you’re an auto dealer, your world is made up of inventory: new
vehicles, used vehicles, or certified pre-owned. Cars, trucks, SUVs and
whatever else is coming down the pike are marketed, sold, bought,
traded, financed, serviced, customized, and even cleaned. Inventory is
everything. Without it, you wouldn’t be in the auto business.
challenge is, you don’t just have inventory- you have an investment
and, like any investment, it must be managed successfully.
dealership has its own method of recording and measuring what happens
to a vehicle. What’s often missing from their inventory management
process, however, is a consistent and complete description of each
vehicle. This standard description, when available, follows the vehicle
from initial advertising through financing, then to
my role as president of a data company, I’ve had the opportunity to
talk with many dealers. I’ve found that the most successful dealerships
follow these five tips when describing inventory:
1: Accurately and fully describe your vehicles
and consistent vehicle descriptions, starting with your DMS and used
throughout your organization, help ensure your information meets legal
requirements. In addition, when data is normalized and described in
common search terms, it is easier for online customers, as well as
search engines, to find matches in your inventory.