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March 17, 2011Click
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INTERNET MARKETING SOLUTIONS How Will The FTC Privacy Report Affect Your Online Marketing Efforts?
Meghan Musselman As consumers increase their online presence, businesses, including car dealers, are turning to the internet to market to new customers and generate business. Many dealers now have websites where they display current inventory and even accept credit applications. Some dealers also use online lead generation services to attract new customers. The Federal Trade Commission has recently proposed a new framework for protecting consumer privacy. Dealers with any kind of online presence should review their privacy practices in light of the report—“Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers.” The FTC Report addresses any online activity that involves the collection and use of consumer information. Although the framework is voluntary for now, it will likely serve as a model for any future privacy regulation at the federal level. Additionally, if businesses abide by the proposed framework as a self-regulatory measure, it could deter lawmakers and regulators from adopting a more formal privacy regulation regime. As if dealers needed any more reason to take the FTC’s Privacy Report seriously, the FTC (along with the federal banking agencies) recently... |
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ADVERTISING MARKETING SOLUTIONS Radio Ads and How to Make Them Work
Ken Venus The most memorable commercials are ones that help people relate to where they live, chuckle a little, or laugh out loud. Don’t believe me? What spots come to mind when you think about radio? Not many, because most are ignored: they’re boring. It’s important to get people curious about your dealership if you want to entice listeners to drop in and look around. Before I get down to the nuts and bolts I have to explain that you need to commit to a rotation and one spot a day on one radio station will not do it. It will take a few days to establish (have listeners become familiar with the spot), because people don’t listen for commercials, they listen for music or their favorite talk show host or the news. Now is the time to be strategic... |
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CRM SOLUTIONS Five
Tips For Branding And Enhancing Your Online Presence Al Babbington Ask ten marketers to define ‘brand’ and you’re likely to end up with twenty definitions. To some, it might be as simple as a legal trademark. For others, however, the definition can run much deeper. Some consider a brand to be a logo, to others it’s a company’s personality. A brand to one person is all about the customer experience and to another it is relative to their competition. It is often stated or implied that a brand is a promise—and, of course, it is. A simple definition that I have grown to like is by Colin Bates (BuildingBrands.com): "A brand is a collection of perceptions in the mind of the consumer." Lucky for us, today we have the Internet to help us create the perception we want in the mind of the consumer. When it comes to online branding, there are several obvious areas of focus... |
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ADVERTISING MARKETING SOLUTIONS Loyalty Drives Vehicle Sales, F&I, and Service Steve Comes
Dealer profit margins are tighter than they have been in years. To remain competitive, dealers need to look beyond traditional marketing and sales methods to gain and retain customers. Today’s automotive consumers are more educated about their purchasing decisions. They tap into the Internet and access a wealth of information -all from the comfort of their favorite chair or on their smart phone on the showroom floor. So once a savvy customer has narrowed the field, how do you win that customers loyalty in the sales process and keep them coming back for ongoing service? Dealers have made significant investments in DMS and CRM systems to manage operations. These tools automate a number of activities and assist in managing customer interactions, but they are unable to truly influence customer buying habits. Real customer loyalty... |
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