Support the troops, build good will, & sell some cars!
Is this email not displaying correctly? Click here to view it in your browser.
DM Weekly Logo
Dealer Marketing Weekly - November 14, 2013

FacebookTwitterMore...

Marketing
Marketing to American Heroes

By: Bill Magarity

happy soldier with familyI’ve been in and around the retail automobile business for the past forty years. I owned and/or operated dealerships for the first twenty years. And, with my son, over the last twenty, we have created and implemented sales promotions, and prospect/customer follow up programs for dealerships nationally. We’ve worked with more than 7,000 dealers during that time.

What I’ve learned about dealers and prospects and customers during my time so far is that most things don’t change in the dealer business, but some things do...


Read More...


Online Marketing
Are Mobile Apps Matching the Speed of Business?

By: Mike Williams

businessman with tablet appsA growing number of car dealers believe in the power of mobile technology as a means to deliver a more meaningful experience for their customer: the car buyer. What’s more, mobile technology is helping car dealers sell more of their cars to consumers, who are using smartphone devices and tablets to research cars they’re interested in buying.

According to an article in the San Jose Mercury News, it is expected that mobile technology and devices will soon become a standard resource for 87% of car shoppers. Clearly, it goes without saying that mobile is already a large part of the automotive landscape and will only grow more important for shoppers and dealers alike...


Read More...


November 2013 Dealer Marketing Magazine cover

Flying D
i

i

i

i

i

i

i

i



 







Sent to *|EMAIL|* — why did I get this?

 unsubscribe from this list | update subscription preferences  |

*|LIST:ADDRESS_VCARD|*  
*|LIST:ADDRESSLINE|*