OneCommand Releases New Equity Scoring Product: Identifies Most-Likely-to Purchase Customers

Powered by Black Book data, Equity Scoring is the best product in the industry to target and market to cash and finance customers in positive equity positions
Cincinnati, OH –August 18, 2010 –OneCommand (, the nation’s leader in preference-based, automated, multi-channel marketing, today announced the release of Equity Scoring, a new product designed to help dealerships identify the current equity position of finance and cash customers and then easily market to those most likely to be ready and able to purchase.  Unique in the industry, Equity Scoring includes each customer’s equity position and purchase date, as well as vehicle make, model and year, so that dealerships can capitalize on every ‘In Equity’ customer opportunity.
“Equity Scoring’s precision data mining and targeted campaigns are proven to help dealers reduce expenses, increase customer loyalty and repeat business — and, most importantly, boost closing ratios by as much as 70%,” said One Command CEO Al Babbington.
The easy-to-use Equity Scoring product is powered by Black Book values data, which is automatically matched with the dealership database for an analysis of which customers (finance and cash) are most likely to purchase based on their current equity position.  A report of each customer’s equity position is then generated that includes their purchase date, vehicle make, model, year and last transaction date. Plus, in addition to providing this valuable equity data, Equity Scoring will deliver targeted email messaging to alert the customers of their positive position. Equity Scoring is completely turnkey and specifically designed to make sure the product does the heavy lifting of analysis and campaign implementation, leaving the sales team free to sell to the ready-to-buy customers it generates.
Continued Babbington, “In the current economy, surprising customers with the news that they are ‘In-Equity’ and eligible for a new vehicle, potentially without any increase in their monthly payment, not only means more dealership sales, but more grateful, satisfied and loyal customers – and that’s what we’re all about helping our clients to achieve.”
About OneCommand (
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
In 2009 the Company delivered millions of personalized communications on behalf of its dealer clients – nearly doubling their communication during some of the most challenging market conditions.
OneCommand’s proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other two-way communication streams.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email or visit



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