If your dealership hasn’t climbed aboard the video marketing train, what are you waiting for? The common objections—it costs too much, it’s too much work, the dealership is too small, etc.—no longer hold up when you consider the reality of what it takes to implement and maintain a video marketing
E-Book| Download Learn the best ways to save you time and money when it comes to your PPC campaigns. In this guide by Stream Companies, you’ll learn the most common and major mistakes business owners make, and a dirty little secret your PPC vendor does NOT want you to know!
Case Study | Download Looking for a way to increase the amount of online leads converting into sales? Don’t miss this “Online Lead Management Case Study”, which shows exactly how Boch Automotive Dealerships found their solution, resulting in a drastic improvement in conversions. Download the case study for free by completing the form below,
In the automotive world, it is easy to lose track of what competing dealerships are doing in the paid search space. The focus is on driving new business, selling cars, and getting new service customers. When business is not growing at the percentage you would like, it is important to
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search
It’s in the best interests of Google to deliver relevant, high quality search results and ads to users. More relevant ads are more likely to be clicked, which means more money for Google. Additionally, content relevant to their search makes the user happy, which again benefits both Google and your
Writing authoritative content for search engine optimization (SEO) is one of the most important parts of any internet marketing strategy. Content is the foundation of SEO. Without content, there is very little on your website to optimize, and very little that search engines have by which to evaluate individual websites.
Auto dealership websites, for a variety of reasons, are notorious for using third-party-installed plug-ins in an attempt to grab your attention and quickly gather contact information. In the competitive automotive retail market, capturing customer information online has become a vital lead source for dealerships. Despite the value of this information,
Whether you’re trying to come up with content for your website or for your blog, you may find it difficult to generate topics likely to be interesting to your readers. The content on your dealership’s website and blog is vital to your automotive SEO efforts, beyond simply being the vessel
Why are customer reviews so powerful? Simply put, everyone loves a good story. Customer reviews are a great way for customers to tell their story and share it with a larger community. The long tradition of storytelling to exchange social information means auto dealers can’t ignore the value of customer
White Paper | Key to Increased Car Sales: Text Calls-to-Action | Download Learn easy steps to help you add text calls-to-action in your marketing and communications programs in this White Paper by Autobytel. Download this White Paper for FREE by completing the form below, then click the “Download Now” button.
Studies show that nearly half of consumers would prefer to receive text messages from their dealership, and that number is growing. When customers are texting you, those texts may be going to the wrong place if you advertise separate “call” and “text” numbers. Most customers assume they can text you