Real-time marketing solutions are finally gaining traction in the automotive space—and that’s great news for your dealership. Real-time marketing allows you to interact with your customers in timely and personal ways that have been shown to increase site activity and page views by 65%. There’s still confusion in the space
If your dealership hasn’t climbed aboard the video marketing train, what are you waiting for? The common objections—it costs too much, it’s too much work, the dealership is too small, etc.—no longer hold up when you consider the reality of what it takes to implement and maintain a video marketing
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Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let’s discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different
In the automotive world, it is easy to lose track of what competing dealerships are doing in the paid search space. The focus is on driving new business, selling cars, and getting new service customers. When business is not growing at the percentage you would like, it is important to
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search
August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits, members of the Reunion team discovered a pattern of significant increases in organic website traffic throughout the month of August compared
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service appointments than you think. (Check out this article, “Has Google Replaced Your Website?”) For a lot of local businesses, their Google My Business listing actually drives
Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches on the internet first. According to Autotrader, in 2016 car buyers spent 88% of their time online to shop, and nearly
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do
As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further.