OnlineDrive Introduces ShowroomMagnet: a Lead Generator that Can Quadruple Lead to Show Ratios
Houston, TX—April 25, 2012—OnlineDrive, the automotive industry’s first lead provider to focus on inbound marketing and conversion, introduces ShowroomMagnet, an incentive-based lead generator that gives OnlineDrive clients the extra boost needed to move an online lead to the showroom floor.
Using Showroom Magnet, dealerships are able to deliver gift card incentives to online leads in exchange for a visit to the showroom. Automated reminder emails and online web marketing continue to encourage the lead to visit the showroom until they act on the incentive and redeem the gift certificate.
“ShowroomMagnet is our answer to a problem many clients have experienced with lead to show ratios. As leads rise, it becomes increasingly difficult to keep show ratios increasing at the same rate. With ShowroomMagnet, Lead to Show ratios quadruple, in some cases over 80 percent,” said Larry Bruce, president of OnlineDrive.
ShowroomMagnet also closes the loop for all marketing channels by giving the client end to end accountability in marketing. Through ShowroomMagnet, dealership personnel can see and track Lead Conversion Percentage, Show Percentage, Working Deal Percentage and Closing Percentage. The tracking feature enables users to research sales back to the keyword or marketing campaign that produced the initial interest, helping refine marketing campaigns and reduce dollars spent per lead.
“Finally, with ShowroomMagnet we are realizing the full potential of our online marketing. The targeting capability of the solution is great for conquest,” said Kenn Volz, dealer principal of Volz Auto Group.
Andy Wright, vice president of Vinart Dealership agrees, “ShowroomMagnet is exactly what we have been asking for.”
ShowroomMagnet is available now. For more information, please visit: ShowroomMagnet.
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, the aim is to help dealerships not only build traffic, but also cultivate their own first party leads and turn them into showroom visits. In addition to ShowroomMagnet, OnlineDrive also owns MicrositesbyU, the auto industry’s only landing page management platform.
Ph (503) 245-3140