OTE Releases New Turn-Key Software for Dealers to Market and Sell Aftermarket Products Direct to Consumers Online


Westerville, OH May 30, 2018 — OTE (Over the Edge), a leader in technology for the automotive insurance and aftermarket product industry, today introduced a turn-key, e-commerce solution for auto dealers.

The direct-to-consumer software application, the first of its kind, enables dealers to sell F&I products and services online to their customers, even after they leave the dealership. The application is a big step for the auto industry and for customers who prefer the convenience of researching and purchasing service contracts and ancillary products and services online.

“Previously, the only way for auto dealers to enter the online F&I product sales market was with expensive custom software. Our packaged, turn-key solution is a simple, cost-effective way for auto dealers to quickly enter the market with no out-of-pocket cost. Our flexible solution enables dealers to tailor their aftermarket product and service offerings to meet the needs of their customers, and start selling online within a few days,” explained Joseph Pesce, CEO and Business Technology Consultant for OTE.

What’s in it for consumers?

Today’s consumers are doing significant research online prior to making automotive-related purchases. Now, auto dealer customers can present options for service contracts, tire and wheel, gap protection, and many other ancillary products and services, during or AFTER making a vehicle purchase.

Consumers can simply visit the dealer’s website, enter their vehicle identification number (VIN), and will be instantly presented with competitive rates from multiple vendors for F&I products and services. The application makes it easy and convenient to purchase them online from providers their auto dealer trusts and recommends.

What’s in it for auto dealers?

Auto dealers know their customers well and can offer products and services that meet their needs. OTE’s new packaged, turn-key e-commerce solution positions dealers to increase aftermarket product sales, while improving customer service, with a multitude of competitive plans and services from their own branded website.


The software also enables dealers to provide enhanced product information for their customers and prospects, which in turn results in higher product penetration, better customer satisfaction, as well as repeat sales and referrals.

Building customer relationships is important for any business, particularly auto dealers. Providing a comprehensive, full-service F&I product shopping experience for their customers is yet another great way to strengthen customer loyalty.

About Over the Edge

Over the Edge is a collaboration of technology, design, and business experts catering to the unique needs of the automotive insurance industry and the creator of TecAssured™ Software. Their unique partnership brings top-level business consulting, system development, print/web creative, data conversion/integration, custom reporting, and product consulting—all under one roof. Together, OTE answers client needs with dynamic, cohesive solutions. Learn more at go-ote.com and tecassured.com.

Media Contact

Nancy Bohrman, Marketing/PR, nbohrman@techassured.com, 614-264-0620

Press Release

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