PCG Digital Marketing Spins off Educational Unit
PCG Digital Marketing will spin off their education and conference planning division into a new company named First Class Educators.
EATONTOWN, NJ—PCG Digital Marketing today announced the spinoff of their education and conference planning division. The new company called First Class Educators will be focused on providing high impact training on digital marketing and business operations initially in the automotive vertical.
Future plans for the expansion include hosting events for the medical, legal, and commercial markets.
Carrie Hemphill, VP of education at PCG Digital Marketing will move to the new company as managing director. Hemphill will oversee the venues, speakers, and curriculum for programs under the First Class Educators brand.
First Class Educators will take over the ownership of PCG Digital Marketing’s widely recognized educational events and workshops and expand their scope and reach within the automotive community.
The first conference under the new company structure will be the Second Annual Digital Marketing Strategies Conference held on February first through third at the Monte Carlo Hotel in Las Vegas prior to the 2012 NADA convention.
The Digital Marketing Strategies Conference (www.digitalmarketingstrategies.org) will attract progressive car dealers who want to invest in targeted digital marketing education and business operating strategies for the upcoming year. This year’s conference will also include in demand keynote speakers and the automotive industries leading educators.
Carrie Hemphill, managing director commenting on her new role said, “First Class Educators will build on the foundation started by PCG hosted conferences. Having our own dedicated planning team will help us raise the bar and take our events to the next level. I am looking forward to meeting the needs of our clients by creating relevant and engaging events.”
First Class Educators (FCE) will also be hosting the Third Annual Automotive Marketing Boot Camp on May 13-15th at the Monte Carlo Hotel in Las Vegas. The May conference will be expanded with a new spin on a vendor exhibit hall. FCE has come up with an exhibitor strategy that reduces vendor costs and increases dealer engagement.
For more information about First Class Educators and upcoming educational events, contact Carrie Hemphill at 732-450-8200 ext 2.