PCG Digital Marketing

PCG Digital Marketing Integrated Marketing Services

PCG Premium Paid Advertising Suite

Today Dealers are confronted with multiple options for handling their Paid Advertising needs online. There are so many options that dealers are becoming overwhelmed. The other problem facing dealers are multiple vendors handling different pieces of the strategy and not working in unison to maximize results. All the dealer is looking for is the best use of their marketing dollars.

PCG Digital Marketing is a vendor that shares these same ideals, and plans to deliver extraordinary service for dealer groups everywhere. We have removed any confusion for dealers by offering a complete integrated suite of services to cover any and all of a dealers Paid Advertising needs.

Our boutique, scalable, digital advertising suite is built around three core tenets:

Real People,

Each of our clients receives a dedicated account manager who holds intimate knowledge of the account. If a dealer has a question, they’ll never have to request a support ticket or get bounced around to multiple representatives. Our customer service is second to none in the industry.

Real Strategies,

There is no “one size fits all” strategy when building successful digital advertising campaigns. Our team of experienced marketers and analysts look at the big picture in order to complete the finest details. From understanding each individual market to optimizing bids for maximum ROI, the PCG team builds a custom strategy for every individual client.

Real Results

At the end of the day dealers are looking for one thing: results. PCG Digital Marketing has pioneered many of the newest innovations in digital advertising to get the best results for our clients. We have worked with dealers of all sizes across the US and Canada.

This new suite includes:

  • Paid Search Advertising

  • Includes Paid Search Text Campaigns With Separate Mobile Targeting

  • Display Advertising

  • Includes Display Advertising Campaigns to Target Consumers Via 4 Methods

  • Behavioral

  • Topic

  • Remarketing

  • Mobile

  • YouTube Video Pre-roll Advertising

Includes YouTube Video Pre-roll Campaigns with different targeting options:

  • Behavioral

  • Topic

  • Remarketing

Unique to PCG, is the production of online reporting to show how relevant the paid “clicks” are to selling more cars. Our “In Market Shopper Activity” reports will also apply to visitors from paid search.

This metric will show dealers why they must not judge the success of paid search solely on “leads” and calls from their paid search campaigns.

PCG Digital Marketing is a Google AdWords Certified Partner

To learn more about PCG Digital Marketing, click here.

Michael Bowen

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